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Gerhard Zeiler, nan President of world astatine Warner Bros. Discovery (WBD) has called connected large players to “get free of an exclusivity mindset” erstwhile it comes to content.
Zeiler appeared to propose WBD will amended leverage YouTube successful nan future, gathering audiences, particularly younger, “where they are.” Zeiler noted that WBD has exclusivity connected HBO Max for theatrical movies and will ever beryllium location to immense shows for illustration Euphoria, but he said location are different opportunities elsewhere.
He said “a batch of nan worldly we do is important to springiness to different platforms and not traditional, whether that’s YouTube pinch shortform [content].” “I don’t spot group saying that this is cannibalistic.”
On platforms for illustration YouTube, he said location is “audience opportuny and gross opportunity.” “We can’t spend not to person that.”
“Consumer behaviour has changed importantly and continues to change,” he added. “That intends we person to meet our assemblage wherever they are. We request to get free of an exclusivity mindset that a batch america have, meaning [content] that is exclusive to our channnels aliases platforms.”
