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EXCLUSIVE: Canada’s Shaftesbury is doubling down connected nan franchise game.
The Murdoch Mysteries shaper has named Jay Bennett arsenic its Senior Vice President, Franchise Strategy & Innovation – a domiciled that puts nan seasoned shaper and media strategist successful complaint of expanding its IP acvross platforms, audiences, marque partnerships and emerging media ecosystems.
Bennett made his first nationalist quality successful his caller domiciled this week astatine SXSW London, wherever he joined actor, comedian and Murdoch podcast big Jason Mewes connected a sheet titled ‘Murdoch Mysteries: Always On – Building TV Fandom that Outlasts nan Screen.’
Having worked pinch Shaftesbury respective times complete nan years, Bennett is besides known for moving connected projects successful television, film, digital, gaming, branded content, unrecorded experiences, licensing, user products and emerging media pinch nan likes of Netflix, Disney, CBC, nan BBC and The CW. He is besides nan writer and head of The Fallen: ARG, which was nan first integer bid to triumph an Primetime Interactive Emmy, and produced Backpackers, which was nan first integer bid to transportation to U.S. primetime TV.
“Jay has spent his profession astatine nan frontier of expanding IP beyond nan surface and he brings nan imagination and nan way grounds to thief america unlock that imaginable crossed our full slate,” said Shaftesbury’s Chairman and President Christina Jennings.
“The intermezo business is nary longer conscionable astir making awesome shows. It is astir building worlds that see extensions, user products, unrecorded experiences, gaming, education, instrumentality engagement and caller gross streams. We are thrilled to person Jay lead each of these initiatives crossed nan company.”
“Shaftesbury occupies a uncommon spot successful nan intermezo manufacture — a Canadian institution pinch a genuinely world footprint, a singular imaginative engine, and a slate of IP pinch tremendous imaginable to turn beyond nan screen,” added Bennett.
“Having worked pinch Christina Jennings and nan Shaftesbury squad complete galore years, I person seen firsthand nan vision, creativity, and ambition that thrust this company. I’m thrilled to measurement into this domiciled and thief grow nan reach, value, and effect of these astonishing properties arsenic we build nan adjacent procreation of world franchise opportunities.”
