1 month ago
The Audacity, whose premiere Sunday is simply a important arena for AMC Global Media, is getting a full-tilt promotional push and a caller rollout connected TikTok and Samsung smart TVs.
Executive produced by Succession alum Jonathan Glatzer, who is besides showrunner, nan darkly satirical play stars Billy Magnussen and Sarah Goldberg. Supporting formed members see Zach Galifianakis and Rob Corddry.
AMC execs person talked up nan tech manufacture bid since CES past January, continuing done NATPE successful February, a world premiere astatine South by Southwest successful March and tastemaker screenings and events on nan way.
While pay-TV networks person agelong promoted sampling by putting premieres connected YouTube aliases elsewhere for free, nan TikTok stunt represents a newer wrinkle. The premiere section will beryllium trim up into 21 short segments, each astir 3 minutes long, premiering connected Sunday greeting connected nan video level and remaining disposable for six weeks.
The mini episodes will beryllium numbered, enabling viewers to watch successful sequence, pinch nan moving clip and building successful keeping pinch nan existent zeal for microdramas. (Less-charitable voices connected Reddit person invoked nan ill-fated Quibi erstwhile discussing nan Audacity move, but that work was subscription-only, 1 of galore factors which helped seal its fate.)
With FAST channels continuing to summation standard crossed nan media landscape, including wrong AMC Global Media, nan institution has besides put Sunday’s premiere connected Samsung TV Plus. The free platform’s flagship channel, Samsung TV Network, will debut nan section simultaneously pinch nan linear TV front and nan streaming premiere connected subscription streaming outlet AMC+.
The positioning comes during nan mediate of a promotion for a free 90-day proceedings of AMC+ connected Samsung, which has installed nan streamer successful its existent smart-TV models.
Free streaming promos are starting to go much common. Apple precocious pulled that lever pinch Severance, making its first play disposable connected free platforms for non-Apple TV subscribers up of nan show’s Season 2 premiere past year. Day-and-date premieres connected FAST, however, are a batch little common.
On linear TV, nan show’s premiere will besides beryllium getting other support, pinch a five-network roadblock spanning nan company’s afloat cablegram portfolio of AMC, BBC America, IFC, SundanceTV and We TV. The linear airings will person constricted commercialized interruption, pinch predominant repeats scheduled adjacent week. While roadblock premieres are not wholly new, nan past clip AMC Global Media (which precocious changed its sanction from AMC Networks) synched up each 5 of its networks was successful 2018 for Planet Earth: Blue Planet II.
Tapping its heavy roots successful nan cablegram TV industry, AMC besides has teamed up pinch starring pay-TV usability Charter for yet different plug. Magnussen stars successful nan comedic spot (watch it HERE), which touts nan readiness of AMC+ (and The Audacity) astatine nary other complaint for prime Charter Spectrum customers. After integrating AMC+ and different streaming services into its offerings and promoting nan costs savings, Charter posted its first subscriber gains successful six years during nan 4th quarter.
The Audacity received a second-season renewal past month earlier its world premiere astatine SXSW, news that was first reported by Deadline. In a connection astir getting different season, Glatzer thanked AMC Global Media CEO Kristin Dolan, contented main Dan McDermott and nan institution wide for deciding that “‘playing it safe’ is vastly overrated.” The renewal, he added, intends they “stood by their condemnation pinch this wholly original satire.”
