2 hours ago
Jeffrey Katzenberg‘s WndrCo is among investors backing Latin American microdrama level Idilio.
WndrCo joined a16z Speedrun, Goodwater Capital, Precursor Ventures and Latin American fintech leader David Vélez successful a $5.5M seed backing round.
Idilio is being positioned arsenic astatine nan intersection of celebrated Latin American telenovelas and nan vertical video world, pinch an AI-powered motor producing short-form play bid up “40 times cheaper and 30 times faster than accepted competitors.”
For WndrCo, this is simply a latest finance successful an emerging contented business. Last year, we were first pinch nan news AI animation institution Cartwheel had attracted Katzenberg to a $10M backing round. In 2022, it invested successful financial services startup Wrapbook.
Tafur, nan Latin American media characteristic and journalist who has fronted galore TV shows and intermezo projects, co-founded Idilio pinch Esteban Ramírez. They declare that anterior to Idilio’s creation location was nary spot successful nan world microdrama roar for Spanish and Portuguese speakers, pinch China and nan U.S. broadly considered to person led nan charge.
Since launching 5 months ago, Idilio claims to person been downloaded 1.5 cardinal times crossed 93 countries, pinch small trading spend. The co-founder opportunity 40 cardinal episodes person been streamed in-app, pinch users consuming 50 minutes of contented regular connected mean – doubly nan magnitude they opportunity Netflix gets.
“We built Idilio because we knew this assemblage deserved thing built for them, not translated for them. Latam has been a hub for accumulation and talent, said Tafur, CEO of Idilio. “It was astir clip personification besides built nan tech for it. This raise is impervious that nan world agrees.”
At nan aforesaid clip arsenic nan raise, Idilio is launching Idilio Creators, a programme that allows immoderate microdrama makers to monetize their contented connected nan platform. It will walk connected 100% of nan profits to nan creators, and appears to beryllium aimed astatine empowering Latin American contented creators to participate nan medium.
Idilio’s existing investors see Jonathan Carson, Blitzscaling Ventures, Honeystone Ventures, Accelerator Ventures, Raw Ventures, Numundo Ventures, Alex Mashrabov, Graham Weaver, Brian Jacobs, Endurance VC, FoundersX, TenSquared Capital, Cooley, Matt Widowes, GSB ’25 Fund and MBA Ventures.
