NBCUniversal, Peacock Tout “Legendary February” Trifecta Of Winter Olympics, Super Bowl, NBA All-Star Weekend

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NBCUniversal and Peacock are busting retired adjacent period pinch a trinity of unrecorded sports successful nan Milan Cortina Winter Olympics, Super Bowl LX and nan NBA All-Star Weekend successful accelerated succession complete 10 days.

“It’s nan 100th day of NBC this year, truthful what a measurement to commencement off,” said Mike Cavanagh, nan co-CEO of NBCUniversal genitor Comcast. “Only NBC tin propulsion this off!”

“Getting fresh for nan period up feels for illustration getting fresh for a play ahead. We cognize we tin do it. But you still person butterflies. You still person nerves. This is large time,” he said introducing Legendary February, an yearly property arena astatine Rockefeller Center. NBC has hosted backmost to backmost Olympics and Super Bowls but layering connected nan NBA is new. It regained a awesome package of NBA authorities past twelvemonth successful a awesome push to springiness streamer Peacock must-have year-round programming.

As nan comprehensive streaming home of nan Olympics successful nan U.S., Peacock will present thousands of hours of NBC Sports’ sum of the Winter Games from Feb. 6-22 through a dedicated Olympics hub tailored to some avid and casual fans and, it says, building on its ngo to present innovative, immersive, fan-first experiences. 

The connection was clear from execs who took nan stage. The Paris Olympics proved nan games are back, including, finally, nan wintertime games, which person not been afloat attended successful 8 years. NBCU announced yesterday that ad inventory has already sold out a period earlier nan opening ceremony.

Snoop Dogg will beryllium backmost astatine nan mic this Olympics. Stanley Tucci will subordinate to spotlight Italian culture. At immoderate constituent during coverage, “They will meet location connected an Italian highway,” said Molly Solomon, Executive Producer & President, NBC Olympics Production. Snoop and Stanley some appeared via video today.

Mike Tirico will big NBC’s Olympic Primetime Show – Primetime successful Milan – for nan 5th time. Rebecca Lowe will big Olympic daytime for seventh consecutive Olympics; Maria Taylor serves arsenic precocious nighttime host, and Savannah Guthrie and Terry Gannon will big nan Opening Ceremony pinch three-time Olympic Snowboarding Gold Medalist Shaun White for nan Parade of Nations connected Feb. 6.

“Nothing brings America together for illustration nan Super Bowl. No 2 weeks bring America together for illustration nan Olympics. We are blessed to person both,” said Tirico. He’ll beryllium calling Super Bowl XL Feb. 8 and, instantly pursuing nan trophy position connected nan field, will move straight to hosting Primetime successful Milan.

Rinkside Live, Courtside Live

Features previewed astatine nan arena see Rinkside Live and Courtside Live on pinch New Olympics mini-games, Live successful Browse and real-time highlights. Returning Olympics favorites include Gold Zone, Discovery Multiview, Live Actions, Live successful Browse, in-page sports hubs, interactive schedule, badge standings and expanded search.

Rinkside Live and Courtside Live are first-of-its-kind features optimized for mobile devices, launching for ice hockey, figure skating and basketball, that allow fans to take from multiple curated feeds of immersive, never-before-seen views, while still keeping track of nan main action. Additionally, Peacock will offer new Olympics-related games on its mobile app, including Prediction Games for figure skating and ice hockey; a daily Olympics Picks game spanning aggregate events events; and Olympics trivia, which will be disposable from Jan. 24 to Feb. 23.   

For NBA All-Star WeekendFeb. 13-15, fans will beryllium capable to enjoy many of the features that launched for the NBA’s debut on Peacock, including Can’t Miss Highlights, Peacock ScoreCard, Live in Browse, and Catch Up pinch Key Plays.  

Features disposable during Super Bowl LX will see Catch Up pinch Key Plays and Live Actions, truthful football fans can easily follow nan action of nan Big Game and observe different contented crossed Peacock. 

“Given NBCU’s breadth of marquee sports this February, we’re offering Peacock users new, fun ways to engage and watch connected their terms, with unprecedented access to moments they’ve ne'er seen before and stand-out audio and image quality,” said Jim Denney, Chief Product Officer, Global Streaming and NBCUniversal Media Group. “From behind-the scenes access as athletes prepare for competition to unique perspectives, Rinkside Live and Courtside Live put fans in power and take them deeper into nan sports they love to celebrate, and the civilization and stories that situation them.”    

Rinkside Live: during select events, curated camera angles on Peacock on mobile will give fans the unique vantage constituent of live, behind-the-scenes footage of athletes’ Olympics moments. On TV and web, fans will beryllium capable to position these same curated angles successful a Multiview experience. 

For select figure skating events, cameraoptions will include “Coaching Cam,”whichwill connection a position of each skater’s coaching area, while a fittingness cam captures the “Training Room,” revealing nan strength and emotion arsenic elite athletes hole for their Olympic moment.  

Ice hockey fans tin experience“Bench Cam” for select games, which will stay locked connected each team’s chair passim nan crippled to seizure subordinate reactions and heated rivalries, including real-time celebrations of goals.   

New Olympics mini-games on the Peacock mobile app will see specific Prediction Games for fig skating and crystal hockey; a daily Olympics Picksgame spanning aggregate events each day; and Olympics trivia, which willfeature questions astir athletes, sports and nan history of nan Olympics. 

Courtside Live is a new NBA viewing experience available connected TV and mobile that brings fans into nan arena and connects them pinch nan civilization astir the league. It will debut during nan 2026 NBA US vs World All-Star Game on Feb. 15 at 5 p.m. ET/2 p.m. PT, nan first US vs. World format, and will be disposable for select NBA games passim nan remainder of the season. On mobile, fans can navigate between a selection of curated feeds of alternate game angles. On TV and web, Courtside Live will show those same available angles successful a Multiview experience.  

During nan unrecorded games, fans tin navigate between “Star Spotlight,” highlighting standout players connected nan court,and “Home Team”or “Away Team”views that will enactment focused connected each team’s chair to drawback subordinate reactions. 

“Hot Highlights”will curate moments from nan crippled and beyond, showcasing key plays, as well as the civilization of nan league, from tunnel looks, to interviews, to personage fans successful nan stands.  

Peacock sports programming features unrecorded sum including Sunday Night Football, Olympic and Paralympic Games, NBA, Big Ten shot and basketball, Notre Dame Football, BIG EAST basketball, Big 12 basketball, Premier League, golf, nan WNBA opening successful 2026, MLB successful 2026 and La Copa Mundial de la FIFA 2026. Peacock also offers regular sports programming connected nan NBC Sports channel. 

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Source deadline.com
deadline.com