2 months ago
EXCLUSIVE: Fred Rogers‘ unsocial marque of compassionate kids TV is coming to YouTube.
Fred Rogers Productions and Little Dot Studios person teamed to bring Mister Rogers’ Neighborhood to a dedicated YouTube transmission – nan first clip nan iconic children’s TV bid has taken nan route.
As portion of nan agreement, All3Media-owned Little Dot’s squad successful nan U.S. will activity pinch Fred Rogers Productions to motorboat and negociate nan channel, providing strategical insight, contented curation and paid media services. The transmission will see full-length episodes and a postulation of repurposed digital-first content, including clips, shorts and compilations.
“Mister Rogers’ Neighborhood continues to animate viewers young and aged crossed 4 generations,” said Paul Siefken, President and CEO of Fred Rogers Productions. “We’re excited to partner pinch Little Dot Studios connected this caller YouTube Channel that will make nan wonder, kindness, and quality relationship of nan bid much discoverable and accessible than ever.”
“Built connected nan bequest of Fred Rogers, Fred Rogers Productions continues to group nan modular for thoughtful, values-driven children’s media,” added Ben Arnold, Co-Managing Director of Little Dot Studios U.S. “As immense fans of Mister Rogers’ Neighborhood, we’re honored to bring our integer distribution acquisition to this partnership, building an intentional, audience-first beingness connected YouTube wherever these iconic stories tin scope nan adjacent generation.”
Mister Rogers’ Neighborhood ran connected U.S. TV betwixt 1968 to 2001, chiefly aimed astatine preschoolers. each section would spot Rogers talk straight to nan spectator astir various topics, taking them connected tours and demonstrating really various items work, while besides interviewing section people. Segments pinch puppetry and behind-the-scenes footage were besides included.
Besides Mister Rogers’ Neighborhood, nan non-profit Fred Rogers Productions makes nan likes of Daniel Tiger’s Neighborhood, Donkey Hodie, and Alma’s Way, and its YouTube transmission motorboat is portion of a longer-term integer strategy. Rogers himself passed distant successful 2003.
London-based Little Dot Studios operates much than 1,000 societal channels, and has worked successful kids contented pinch nan likes of PBS Kids and Hidden Pigeon Company. In January, it named Arnold and Charles Wideska arsenic its U.S. bosses.
