1 day ago
EXCLUSIVE: It’s a FAST world, and we’re conscionable surviving successful it – astatine least, that’s what a caller study from European streamer Rakuten is telling us.
Ahead of a position astatine SXSW London today, Rakuten shared insights from its study, The FAST Advantage, which shows that Europeans are taking FAST channels earnestly arsenic a mainstream option.
Key stats from a study of 750 European consumers successful 5 awesome markets include: 73.7% of viewers watch FAST regular aliases respective times a week, 80.1% see nan mean a “main way” to watch TV aliases an replacement to paid-for streaming services, and 60.7% expect to summation their usage successful nan future. Only 4.3% said they would trim their viewing time.
The study covered nan UK, Germany, Spain, France and Italy. In each country, viewers were broadly consenting to judge advertising, pinch 82.3% responding positively, and that FAST channels were being utilized to research nan worth of subscription services. Nearly 46% said they surveyed FAST channels to determine connected what SVODs to use, and astir 30% utilized nan mean to pass choices connected what subscriptions to ditch.
Most viewers (92.4%) said section contented was important, but location are differences successful really European markets operate. In nan UK, FAST is seen to support contented find and subscription decision-making, while successful Germany subscription fatigue is starring to higher FAST adoption. Spain and Italy are nan most
The findings will beryllium presented astatine a SXSW London sheet session, ‘You Free Pass to nan Future of TV: Rakuten TV, AMC Global Media & The FAST Channel Revolution’ this greeting successful nan UK. Rakuten and AMC do FAST business together, pinch a suite of AMC-branded channels distributed connected nan streaming level successful Europe.
Rakuten argues its research, which publishes connected Friday (June 5) and was commissioned by B2B portion Rakuten TV Enterprise, proves FAST is now a “long-term strategical opportunity” for IP owners, offering caller ways into assemblage growth, contented find and monetization. In essence, nan mean is maturing to connection a business exemplary successful its ain right.
In a statement, Rakuten’s CEO and President, Cédric Dufour, said: “FAST is entering a caller shape of maturity crossed Europe, evolving from an emerging inclination into a mainstream viewing behaviour crossed aggregate markets. For contented owners, this creates important opportunities to widen nan worth of contented libraries, summation assemblage scope and build deeper engagement wrong ad-supported environments.
“Success successful FAST is nary longer conscionable astir distribution aliases monetization, but astir balancing content, advertizing and spectator acquisition successful ways that consciousness applicable and sustainable for audiences. Rakuten TV Enterprise sits astatine nan centre of this evolution, connecting contented owners pinch nan correct audiences, platforms and monetisation opportunities crossed Europe, while helping create much engaging and sustainable streaming experiences.”
Rakuten and AMC are presenting astatine Protein Studios today, arsenic portion of nan 2nd SXSW London.
