1 week ago
EXCLUSIVE: Former TikTok exec Stuart Flint has joined nan advisory committee of Influencer, nan world creator trading biz founded by Caspar Lee and Ben Jeffries.
Flint was TikTok’s VP, Sales successful Europe, starring nan societal media app connected commercialized operations successful nan continent and is now SVP and Managing Director, EMEA for DoubleVerify. We perceive Influencer is building retired its advisory committee pinch much announcements forthcoming.
Influencer, which celebrated British YouTuber Lee founded pinch Jeffries successful 2015, has bases successful London, New York, L.A., Berlin, Riyadh and Dubai. It focuses connected creator-led marketing, moving pinch nan likes of Coca-Cola, Amazon and Nike.
The company’s co-founder, Lee, is simply a modern of Zoella, KSI and different British creators, who adopted YouTube and different societal platforms astir a decade ago. He is nan co-founder of talent agency MVE alongside YouTube partner Joe Sugg.
Flint will supply strategical counsel and thief support world maturation done elder introductions, marketplace penetration and engagement successful cardinal manufacture events.
“Stuart has been astatine nan centre of 1 of nan astir important level shifts of nan past decade, helping style really brands and creators link astatine scale,” said Jeffries. “As nan creator economy continues to evolve, having personification pinch that level of acquisition and position moving alongside america is incredibly valuable.”
“I’m pleased to beryllium joining Influencer arsenic an advisor astatine specified a pivotal infinitesimal for nan creator economy, arsenic creator-led media continues to fortify its domiciled arsenic a halfway and commercially accountable portion of nan trading mix,” said Flint. “The squad has built a genuinely differentiated position successful nan market, helping brands navigate an progressively analyzable ecosystem wherever platforms, creators and commerce are becoming much intimately connected and measurable.”
