1 month ago
Oprah Winfrey is mounting up shop astatine Amazon.
The media potentate’s Harpo Entertainment has signed a broad multi-year woody pinch nan tech giant. As portion of nan agreement, Wondery will person exclusive distribution and advertizing authorities to The Oprah Podcast on audio and video.
The show is besides expanding to 2 caller episodes per week starting successful July.
Library episodes are besides included successful nan pact, arsenic are franchises for illustration “Oprah’s Book Club” and “Oprah’s Favorite Things,” which will beryllium integrated crossed Amazon. As it ramps up its wide advertizing efforts, pinch advertisement income totaling $68 cardinal successful 2025, Amazon is progressively looking to weave its monolithic unit cognition together pinch audio and video programming.
Wondery, which was repositioned past twelvemonth successful a restructuring arsenic a much celebrity-focused podcast outlet alongside Amazon’s Audible, is known for shows for illustration New Heights pinch Jason and Travis Kelce; Baby, This is Keke Palmer; and Armchair Expert pinch Dax Shepard.
The Oprah Podcast will look connected Prime Video, Amazon Music, Fire TV Channels and Audible. It will besides stay disposable connected YouTube and connected audio via Spotify, Apple Podcasts and different distributors.
Ranging crossed topics, nan podcast successful galore ways harkens backmost to nan 25-year tally of The Oprah Winfrey Show connected syndicated television. It blends self-improvement themes pinch conversations astir topics for illustration tech addiction, divorce, family relationships, grief, pets, and more. The roster of guests has included Misty Copeland, Hugh Jackman, Kate Hudson, Mel Robbins, Leanne Morgan, Jeremy Allen White, Serena Williams, Ina Garten, Maria Shriver, and Esther Perel.
Special “Oprah’s Book Club” episodes characteristic writer discussions successful beforehand of unrecorded audiences.
The Oprah Podcast is produced by Harpo, executive produced by Winfrey and Tara Montgomery, and co-executive produced by Brian Piotrowicz and Brad Pavone.
“Hosting this podcast allows maine to proceed nan activity I consciousness called to do – opening nan doorway for conversations that matter,” Winfrey said successful a statement. “The benignant of conversations that punctual america we’re not alone, and induce america to spot ourselves and 1 different much clearly. Expanding our scope globally is an opportunity I embrace, arsenic we proceed to link done stories that induce caller ways of seeing and, hopefully, deepen understanding.”
Steve Boom, VP of Audio, Twitch, and Games, Amazon, said Winfrey “has built 1 of nan astir iconic, timeless brands successful nan world, spanning television, publishing, and beyond.” Amazon, he added, will now beryllium “bringing her sound to much group and expanding really her audiences prosecute with Oprah.”
CAA and Loeb & Loeb LLP repped Harpo successful nan negotiations.
