WNBA Star Sophie Cunningham's player exclusive Adidas shoe sells out in less than an hour online

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Sophie Cunningham makes affectional plea to protect girls successful sports from biologic men

WNBA prima Sophie Cunningham shares her powerful connection astir opinionated up for girls' sports amidst criticism. She reiterates her committedness to truth and protecting young girls successful locker rooms and sports from competing against biologic men, contempt receiving antagonistic feedback astir her stance connected transgender athletes. This comes aft she retweeted a CBS Sports big years ago.

Sophie Cunningham has quickly go arguably nan second-most celebrated subordinate successful nan WNBA, only down Caitlin Clark, of course. She is simply a viral prima connected TikTok, 1 of nan astir businesslike three-point shooters successful the league, Clark’s defender erstwhile she’s bullied, a Sports Illustrated Swimsuit model, and recently, an unapologetic defender of keeping women’s sports female. She’s nan full package, and galore companies are taking advantage of her stardom, including Adidas.

On July 10, Adidas announced a player-exclusive Sophie Cunningham footwear that would beryllium disposable for acquisition successful 10 days. The Crazy Energy "Sophie Cunningham" PE, a pinkish gradient colorway, released Friday greeting for a unit value of $120.

Sophie Cunningham reacts aft scoring during a WNBA crippled astatine Gainbridge Fieldhouse.

Indiana Fever defender Sophie Cunningham reacts aft scoring during nan 2nd half of a WNBA crippled against nan Seattle Storm connected Sunday, May 17, 2026, astatine Gainbridge Fieldhouse. (USA TODAY Network via Reuters Connect)

JENNIFER SEY REVEALS ALLEGED COMMUNICATION WITH SOPHIE CUNNINGHAM AMID RECRUITMENT PITCH FOR XX-XY ATHLETICS

Friday morning, successful collaboration pinch Adidas, Cunningham posted a video of her successful an unmarked van afloat of her caller sneakers pinch nan caption: "today's nan day. who's fresh for nan drop?", which has attracted complete half a cardinal views crossed Instagram and X successful its first 3 hours of posting.

Within minutes of nan societal media promotion, astir men's and women’s sizes were sold out. In little than an hour, they were each gone.

This is further impervious that Cunningham’s marketability is skyrocketing. She’s connected billboards, in commercials, a salient sound successful nan civilization war, and now, she has a best-selling shoe.

Dana White poses pinch Sophie Cunningham astatine Michelob ULTRA Arena.

UFC CEO Dana White poses pinch Sophie Cunningham of nan Indiana Fever aft nan Fever's 109-75 triumph complete nan Las Vegas Aces astatine Michelob ULTRA Arena successful Las Vegas, Nev., connected July 12, 2026. (Ethan Miller/Getty Images)

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In a convention wherever only all-stars for illustration Caitlin Clark, Sabrina Ionescu, Angel Reese, and A’ja Wilson get footwear deals, Cunningham is breaking nan mold and changing nan game.

Caitlin Clark wears achromatic Nike shoes while warming up astatine Gainbridge Fieldhouse.

Indiana Fever defender Caitlin Clark wears her Nike Caitlin 1 "Snow White" signature shoes while warming up earlier a crippled against nan Golden State Valkyries astatine Gainbridge Fieldhouse successful Indianapolis, Ind., connected July 15, 2026. (Brian Spurlock/Icon Sportswire via Getty Images)

CAITLIN CLARK PASSES LEBRON JAMES IN JERSEY SALES, FURTHER EXPOSING WNBA'S MARKETING PROBLEM

As for Clark, nan Nike Caitlin 1 is scheduled to merchandise connected October 1, 2026, marking Caitlin Clark's first signature hoops shoe pinch Nike, aft making nan nationalist hold almost 3 afloat seasons earlier a release. Nike officially announced nan footwear and its accompanying signature apparel postulation connected June 17, 2026.

Jon is simply a writer and contented creator for OutKick

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