She’s owning it.
Over nan weekend, mega-influencer Alix Earle, 25, posted an Instagram Reel of herself rod dancing to Saygrace’s “You Don’t Own Me.”
It appeared to beryllium directed astatine her erstwhile friend and ex-boss — “Call Her Daddy” podcast mogul Alex Cooper, 31. The 2 blondes person been embroiled successful an ongoing public, petty duel playing retired connected societal media.
Indeed, Cooper doesn’t ain Earle. Sources opportunity that successful an unusual, “interesting” move, Cooper’s Unwell institution returned nan IP for Earle’s “Hot Mess” podcast to her erstwhile they parted ways successful February 2025.
In August 2023, Earle was 1 of nan first stars to motion pinch Cooper’s nan Unwell Network. At that point, a root said that Cooper was for illustration a “big sister” to her. The 2 moreover shared a publicist from 2023 to 2025.
In September 2023, Earle launched “Hot Mess.” It was an initially a large success, climbing to nan apical of nan Spotify charts to hit retired Joe Rogan and Cooper herself for a clip successful nan autumn of 2023.
Earle gave listeners, peculiarly college-aged women, relatable beverage astir her then-tumored narration pinch NFL prima Braxton Barrios. She besides covered topics for illustration Greek life connected field and heavier things for illustration her individual eating disorder. Online assemblage mag HerCampus raved nan podcast was “refreshing” and “relatable,” successful a reappraisal of nan first 3 episodes.
fathercooper/TikTok
But down nan scenes, sources opportunity location was strife.
A root told Page Six that Cooper grew “jealous” of Earle, particularly aft she starred successful a racy Carl’s Jr. Super Bowl ad. The 2 reportedly fought arsenic Earle’s prima rose.
“They didn’t spot oculus to eye,” nan root said. “[Earle] outgrew nan ‘Hot Mess’ podcast.
(Page Six has reached retired to Earle and Cooper for comment.)
An insider told Page Six different story, saying that contempt its first occurrence — and Earle’s 5.6 cardinal followers connected Instagram and 8.5 cardinal followers connected TikTok — “Hot Mess” didn’t activity successful nan longer term. (Sirius XM, which broadcast and sold ads for nan podcast, did not uncover ratings information.)
“Alix Earle’s instrumentality guidelines did not construe into a viable listenership for her podcast,” nan insider said. “That is why Unwell had to make nan difficult business determination [to driblet it].”
But nan different root said it wasn’t conscionable a business decision. It was personal.
“After moving together, [they] don’t really attraction for each different that much,” nan root said, noting that Cooper has a estimation for being a “mean girl.”
This caller information of beef betwixt Earle and Cooper started past week erstwhile Earle reposted a TikTok video by @TheBravoMom, Ashley Tiscareno, criticizing Cooper’s business morals and labeling her an “ambulance chaser” for booking interviews pinch subjects going done difficult times.
Earle clapped backmost at Cooper’s video pinch nan seemingly sarcastic: “Okay connected it!!” and has yet to publically respond otherwise.
On Tuesday, Barstool Sports creator Brianna “Chickenfry” LaPaglia jumped into nan fray. She told her followers connected Instagram she doesn’t for illustration Cooper because nan “Call Her Daddy” big allegedly erstwhile told Barstool leader Dave Portnoy she didn’t “give a f–k” astir LaPaglia and her erstwhile “PlanBri Uncut” podcast co-host, Grace O’Malley.
LaPaglia came to Earle’s defense saying: “From what Alix Earle told me, Alex Cooper is simply a very, very mean person.”
Cooper responded connected Instagram Stories, saying “I person ne'er met you successful my life … And you dislike me?”
In 2020, Cooper acquired nan “Call Her Daddy” IP from Dave Portnoy’s barstool sports aft a nationalist divided from her ex-cohost and biz partner Sofia Franklyn.
Franklyn, successful 2020, accused Cooper of stabbing her successful nan backmost while they were renegotiating their statement pinch Barstool Sports.
“I recovered retired that Alex had gone down my backmost and done something. And I recovered retired it wasn’t nan first time. And that’s why we’re here. I trusted Alex. I consciousness betrayed,” Franklyn said successful a video astatine nan time.
Meanwhile, Earle who precocious launched her Reale Actives skincare line, has antecedently said she’d bring backmost her podcast connected her ain terms.
“We person plans to bring things back, elevate things,” she told the Wall Street Journal past May. “It mightiness look a small different, but I’m excited to spot what we do pinch it.”