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EXCLUSIVE: Walt Disney’s first company-wide imaginative agency, Main Street, has launched pinch Carrie Brzezinski-Hsu arsenic its Head of Creative Execution.
In this role, she oversees nan imaginative talent and accumulation down Disney’s biggest campaigns and immoderate of nan world’s astir beloved brands and franchises, spanning entertainment, sports, experiences, user products, and more. She will besides proceed to oversee ESPN’s Creative Studio.
We told you past twelvemonth earlier Thunderbolts* opened that nan intermezo conglom’s in-house imaginative agencies, Yellow Shoes and The Hive, we’re coming together nether Disney’s Chief Marketing and Brand Officer Asad Ayaz. That caller section shape-shifted into Main Street, named aft Disneyland’s Main Street U.S.A. The imaginative agency will bring together trading talent from crossed Disney’s businesses into a azygous agency exemplary designed to unlock nan studio’s corporate productivity done person collaboration, shared purpose, and a unified attack to storytelling and marque expression. Main Street will service arsenic a cardinal hub for imaginative trading teams crossed Disney.
“Disney has ever had bonzer imaginative trading talent crossed its businesses,” said Brzezinski-Hsu. “What’s ne'er existed — until now — is simply a azygous spot wherever that talent tin travel together by design. Main Street creates caller opportunities for our teams to study from 1 another, situation 1 another, and create moreover much eager activity for nan fans we serve.”
“Disney’s top spot has ever been nan powerfulness of its stories and brands,” said Ayaz. “Main Street brings together our world-class imaginative trading talent from crossed nan institution to unlock caller possibilities, fortify collaboration, and thief america create much connected experiences for fans. Carrie is nan perfect leader to bring this imagination to life arsenic we proceed to push ourselves to deliberation bigger, move faster, and amended harness nan afloat breadth of Disney’s storytelling.”
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