1 week ago
Versant Media, nan cluster of cablegram and different businesses spun retired from Comcast early this year, is settling into its first solo firm office arsenic it takes 3 much floors and signs an 18-year lease hold astatine 229 West 43rd Street.
The company’s perch astatine nan historical erstwhile location of The New York Times had been considered perchance impermanent digs until today’s announcement. Versant will turn its footprint to astir 250,000 quadrate feet connected six contiguous floors to go nan largest agency tenant successful nan building.
Versant’s portfolio includes cablegram brands MS NOW, CNBC, USA Network, Golf Channel, E!, SYFY and Oxygen, complementary integer platforms Fandango, Rotten Tomatoes, GolfNow and GolfPass and different assets arsenic it looks to build retired a caller business nether CEO Mark Lazarus.
“We are proud to support Versant’s adjacent section of maturation astatine a building whose storied media bequest began complete a period agone with The New York Times,” said Ted Koltis, EVP, Head of Real Estate astatine proprietor Columbia Property Trust. He said nan tract is becoming a destination for media and tech companies pinch societal media elephantine Snap among high-profile caller tenants.
“Since moving into 229 West 43rd Street, our attraction has been connected opinionated up state-of-the-art studios and creating nan infrastructure to support our unrecorded production,” said Versant President of Operations & Technology, Jeff Mayzurk. “With this description and semipermanent lease extension, we are turning what began arsenic a impermanent New York firm agency into Versant’s location successful nan city, building connected that instauration pinch further collaborative space, an worker eating hub, and nan exertion infrastructure and accumulation capabilities to support our brands efficiently and thief powerfulness wherever Versant is going next.”
Constructed successful 1912 arsenic nan location of The New York Times, 229 West 43rd Street has a unique architectural profile, including its iconic pyramidal cupola. It was designated a New York City Landmark by nan Landmarks Preservation Commission successful 2001. The New York Times moved to a its existent Renzo Piano-designed office astatine 620 Eighth Avenue successful 2007.
