UTA Signs Social Media Star & Odd Muse Founder Aimee Smale To Creator Division

EXCLUSIVE: UTA has signed Aimee Smale, societal media prima and laminitis of manner marque Odd Muse.

Smale has 1.5 cardinal followers crossed societal platforms, UTA said, and is being signed to nan creator squad arsenic nan agency pushes deeper into nan space.

Smale utilized to activity for ASOS but successful 2020 launched Odd Muse erstwhile she was conscionable 22. The “affordable luxury” apparel marque based successful London and New York is now a £22M-turnover ($30M) biz, UTA said.

Smale is progressive crossed Instagram, TikTok and YouTube and has collaborated pinch nan likes of L’Oreal, Bentley, Adobe and Shopify. She precocious launched a podcast, PodMuse, featuring impermanent interviews, manner tips and insight.

Smale and Odd Muse will beryllium supported crossed nan London and New York UTA teams. The UTA creator section she is joining has expanded by much than 60% complete nan past year, according to nan agency, and she joins a roster of talent that includes Elizabeth Day, Jamie Laing and Sophie Habboo.