United Agents, which reps nan likes of Ted Lasso star Nick Mohammed, vocalist Paloma Faith and TV presenter Kate Garraway, has opened an unscripted division.
Garraway’s rep Matt Nicholls will tally nan divison and he has hired ex-Mirador supplier Holly Hirsch, a master successful integer talent.
The section will service talent for illustration Mohammed, Faith, Garraway, Steph McGovern and David Olusoga, each of whom appeared successful nan recent, top-rated Celebrity Traitors on nan BBC. It hasn’t signed immoderate caller clients yet but plans connected signing talent and hiring much agents, and will activity for now pinch existing talent to create and package projects. Other talent successful nan section includes The Traitors winner Stephen Libby, I’m a Celebrity… Get Me Out of Here! runner up Tom Read Wilson and Harry Trevaldwyn, who starred successful nan UK remake of Call My Agent!.
Nicholls said: “This is simply a earthy improvement for United Agents, we’ve agelong represented talent who thrive successful unscripted and intermezo formats, and this caller section allows america to formalise that activity and build connected it pinch moreover greater attraction and ambition. UA’s caller section will activity intimately pinch broadcasters, streamers, and accumulation companies to create and package standout projects, while besides nurturing nan adjacent procreation of creators and presenters.”
In 2024, United rival Curtis Brown launched an unscripted and intermezo section with nan likes of Bradley Walsh, Richard E Grant and Sue Perkins.