UConn Final Four run could trigger a $50M furniture giveaway for Massachusetts-based Jordan's Furniture

More than 4 decades ago, Eliot Tatelman worked pinch his begetter astatine a New England furnishings store. He apt ne'er expected that, years later, a bold stake tied to nan 2007 World Series tally by nan Boston Red Sox would onshore him connected a title float alongside nan franchise’s biggest stars.

As nan parade coiled done Boston’s streets, immoderate attendees held signs that said "Thanks for nan free furniture," a motion to nan retailer’s promotion. 

Now, Tatelman’s Jordan’s Furniture is revisiting nan thought pinch a akin promotion, betting connected really acold UConn’s men’s and women’s hoops teams will beforehand successful this year’s NCAA Division I tournaments. 

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM

Braylon Mullins (24) of nan UConn Huskies celebrates aft shooting nan game-winning 3-point handbasket during nan 2nd half against nan Duke Blue Devils successful nan Elite Eight of nan 2026 NCAA Tournament astatine Capital One Arena March 29, 2026, successful Washington, D.C. (Emilee Chinn/Getty Images)

The retailer promised refunds totaling up to astir $50 cardinal if some Huskies teams scope — and past suffer — their respective nationalist title games. Eligible furnishings must person been purchased from Jordan’s Furniture betwixt Jan. 20 and March 1, according to nan company’s website.

2026 NCAA WOMEN'S BASKETBALL TOURNAMENT SELECTIONS REVEALED

Tatelman served arsenic nan furnishings retailer’s CEO, but nan family-run business’s day-to-day operations proceed to beryllium overseen by his children.

The UConn women’s squad faces South Carolina Friday astatine 7 p.m. ET successful Phoenix, while nan men’s squad meets Illinois Saturday successful Indianapolis.

The UConn Huskies are awarded nan Fort Worth Regional trophy aft their triumph against nan Notre Dame Fighting Irish astatine Dickies Arena March 29, 2026, successful Fort Worth, Texas. (Chris Jones/Imagn Images)

"We person insurance," Tatelman told USA Today Sports. "We want them to win."

There are 2 Jordan’s Furniture locations successful Storrs, Connecticut.

Braylon Mullins (24) celebrates pinch Jayden Ross (23) and Malachi Smith (0) of nan UConn Huskies aft Mullins changeable nan game-winning 3-point handbasket during nan 2nd half against nan Duke Blue Devils successful nan Elite Eight of nan 2026 NCAA Tournament astatine Capital One Arena March 29, 2026, successful Washington, D.C. (Patrick Smith/Getty Images)

Tatelman reflected connected nan Red Sox promotion, recalling nan bold connection that helped specify nan campaign.

"We said, ‘Come into Jordan’s and bargain a sofa, a bed, a mattress, a eating room table,’" he said. "And if nan Red Sox triumph nan World Series, it’ll each beryllium free.’"

CLICK HERE TO DOWNLOAD THE FOX NEWS APP

The Red Sox's four-game expanse of nan Colorado Rockies successful nan 2007 World Series ended up costing nan furnishings institution astir $35 million. Tatelman said he "bought security for it."

Follow Fox News Digital’s sports sum connected X, and subscribe to nan Fox News Sports Huddle newsletter.