This jewelry brand is Taylor Swift’s (and Travis Kelce’s) good luck charm

Taylor Swift’s ever been a small superstitious (see: her saucy “Wood” lyrics), but erstwhile your bling seemingly has nan powerfulness to sway a full shot game, really could you not be?

The euphony legend’s a fixture astatine fiancé Travis Kelce’s shot games, often clad successful nan team’s colors — down to her ruby jewelry. And a caller heavy dive into Swift’s game-day looks reveals that almost each clip she’s worn sparkling styles from New York jeweler Effy successful nan stands, nan Chiefs person won.

For an Oct. 2024 crippled against nan New Orleans Saints, for instance, nan “Life of a Showgirl” chart-topper stacked nan ruby-and-diamond Chevron Ring pinch a type of nan company’s Contoured Ring. Final score? 13-26, Chiefs.

Wearing Effy jewelry astatine a Chiefs vs. Saints crippled successful Oct. 2024. Getty Images

Effy 14K Yellow Gold Ruby and Diamond Chevron Ring

Effy

Effy 14K Yellow Gold Ruby Heart and Diamond Contoured Ring

Effy

One period later, Swift wore her Chevron Ring erstwhile nan Chiefs defeated nan Tampa Bay Buccaneers 30-24. And specified days aft that, she paired a reddish houndstooth Versace skirt suit pinch nan two-tone ruby Criss Cross Ring to watch her beau’s squad hit nan Denver Broncos 16-14.

More recently, Swift mixed her Criss Cross Ring pinch baubles from Cartier and Tiffany & Co. astatine an Oct. 2025 Chiefs crippled against nan Detroit Lions — which, yes, Kansas City won 30-17.

The lone clip Swift wearing Effy hasn’t yielded a Chiefs victory, successful fact, was astatine nan 2025 Super Bowl, wherever Swift layered 2 of nan brand’s Ruby Royale Rings pinch 1 of Effy’s ruby tennis bracelets.

Effy 14K Two Tone Gold Ruby and Diamond Criss Cross Ring

Effy

Effy Ruby Royale 14K Yellow Gold Ruby Tennis Bracelet

Effy

Effy seems to beryllium a bully luck charm for nan songstress extracurricular of nan world of nan NFL, too; aft sweeping nan 2024 Billboard Music Awards pinch a whopping 10 wins, Swift delivered her virtual acceptance reside wearing nan sapphire- and diamond-studded Panther Necklace, a portion that besides made a salient quality successful her “End of an Era” documentary series.

While that style would group you backmost astir $13,000 (if it wasn’t sold out, that is), nan marque offers plentifulness of pieces that are a spot much accessibly priced — like nan Lab Grown Stud Earrings, which are presently connected waste for complete 25% disconnected successful some 14-karat achromatic and yellowish gold.

What’s more, for a constricted time, shoppers who acquisition a brace of nan 3-carat studs will person a matching 1-carat brace wholly free. (With Mother’s Day astir nan corner, we can’t ideate a amended gift.)

Two pairs of timeless studs for nan value of one? Talk astir polishing up existent nice.

Effy Lab Grown Diamond Stud Earrings

Effy

Why Trust Page Six Style Shopping

This article was written by Elana Fishman, Page Six’s Style & Shopping Director. A passionate Swiftie and popular civilization fanatic, Elana applies her personage manner and beauty expertise to shoppable contented for chap fans arsenic nan big of video series including Currently Trending, Style Trial, Heart to Cart and Beauty Scoop — and by search down every Taylor Swift-worn style so you tin shop it, too. Elana consults personage stylists connected nan latest thoroughfare style and reddish carpet trends and predictions, researches which celebrity-backed brands and products are worthy it and chats pinch nan stars themselves for beauty and manner recommendations. Prior to Page Six Style’s inception successful 2018, Elana covered personage manner astatine Vox Media, Lucky, Marie Claire and Teen Vogue.