There’s a big reason why Zendaya keeps teasing fans with rumor about ‘marriage’ to Tom Holland

Is she aliases isn’t she?

There’s a logic why Zendaya hasn’t yet confirmed if she and Tom Holland are really married: She has a wedding movie to promote.

The character has been teasing fans and masterfully manipulating nan media pinch her coy interviews and bridal-white wardrobe — moreover going truthful acold arsenic to wear a wedding dress connected nan reddish carpet — for premieres and appearances tied to “The Drama.” In nan movie, retired April 3, Zendaya and Robert Pattinson play an engaged mates whose narration takes a crisp move 1 week earlier their nuptials.

Is it immoderate coincidence that it was Law Roach, nan actress’s outspoken stylist and nan man coordinating her wardrobe, who first told nan property that Zendaya and Holland’s wedding had already happened?

“Before each movie, we beryllium down and brainstorm and talk astir what we’re going to do. For her movies, ever since ‘The Greatest Showman,’ we’ve ever done method dressing,” Roach told Page Six this week — nodding to nan tennis-inspired outfits nan character wore while promoting “Challengers” successful 2024 and her sci-fi futuristic dressing for nan “Dune” movies.

Roach group disconnected a publicity large wind aft nan 2026 SAG Actor Awards when, asked by “Access Hollywood” astir Zendaya and Holland’s engagement, he said: “The wedding has already happened. You missed it.”

Since then, we’ve had Holland’s mom perchance implying it was a joke (“The laugh,” Claire Stoermer cryptically wrote erstwhile re-posting Roach’s “Access” interview), Roach doubling down (telling “Extra” astatine nan Oscars that “I said what I said“), and Zendaya herself playing coy.

Asked by big Marsai Martin to “just springiness a small motion aliases signal” if she should nonstop a wedding gift, nan 29-year-old character flashed her hands to uncover bands connected some ringing fingers.

During a “Jimmy Kimmel Live!” appearance connected March 16, she revealed that “many people” successful her life were huffy astir not being invited to nan wedding aft AI-generated photos online seemingly showed her and Holland getting hitched.

And while Holland was not spotted pinch Zendaya astatine nan Oscars connected March 15, wherever she and Pattinson presented nan Best Director grant to Paul Thomas Anderson (“One Battle After Another”), her monolithic engagement gem was accompanied by a golden set that judge looked for illustration a wedding ring.

One personage branding master called it each calculated “catnip.”

“They’re genuflecting backmost to nan tricks of nan waste and acquisition of nan [old Hollywood] workplace days,” Mark Borkowski said of Zendaya and her team, including Roach. “It’s remaining successful power … If you’re really realistic, you cognize your infinitesimal is transient. In modern terms, it’s what we each effort to do pinch publicity: bewitch nan algorithm.

“What she’s done precocious is recovered a measurement of churning a communicative into taste rumors without ever looking for illustration it’s trading aliases a difficult sell,” Borkowski told Page Six. “She’s sewage this caller product and she leans into nan rumors astir Tom Holland — but ne'er declares it.”

Indeed, moreover her stylist admits nan tease is adjacent parts thing aged and thing new. 

Roach, who said, “I’m nan only stylist [Zendaya’s] ever had. I’ve been moving pinch her since she was 14” — told Page Six nan nationalist that style spectacle is simply a cardinal measurement to summation nationalist attention.

“We’ve ever based nan looks connected nan emotion of nan film,” he said, admitting they’re not nan first to do what’s been called method dressing. “Someone named it when Margot Robbie did it for ‘Barbie’ — we didn’t invent it by nary means. [But] we person bought it to a spot wherever popular civilization and nan group expect it from us,” Roach said.

“We had a brainstorming gathering [for ‘The Drama’] … She virtually said ‘something old, thing new, thing borrowed, thing blue,” he added of Zendaya. “Everything other — nan bridal whites — it is conscionable that.”

The character kicked disconnected her property circuit successful a “borrowed” look: a achromatic Eugene Alexander dress antecedently worn by Whitney Houston for a 1987 photograph sprout and Sarah Jessica Parker successful nan opening segment of nan “Sex and nan City” movie successful 2008.

She donned her “something blue” for nan Kimmel appearance, combining a sheer floral McQueen gown pinch babe bluish heels.

And, astatine nan Los Angeles premiere of A24’s “The Drama” Tuesday, Zendaya dipped into her ain past for “something old” look, revisiting a Vivienne Westwood dress she first wore to nan Oscars successful 2015. (The aforesaid twelvemonth that red-carpet analogous Giuliana Rancic controversially said nan actress’s dreadlocks made her look for illustration “she smells for illustration patchouli lipid and weed” — and prompting Zendaya to later telephone nan remark “ignorant.”)

“Technically, it was a wedding gown,” Roach said of nan off-the-shoulder stunner. “I had that dress successful my archive.”

Borkowski praised nan choice: “That Vivienne Westwood gown! She was wearing her engagement ringing and a wedding band. It was each oxygen astir nan thought that she’s married.”

Reps for Holland and Zendaya person not confirmed aliases denied whether nan brace are legally married.

But Holland appeared Wednesday atop nan Empire State Building, lighting it up successful reddish and bluish to celebrate nan trailer driblet for “Spider-Man: Brand New Day” — sans immoderate wedding ring.

Borkowski said it’s each playful.

“Tom Holland, his dada is simply a comedian — they’re knowing people. They’re ace smart. They cognize nan value of fame,” nan branding master said.

“There’s a huge magnitude of individual branding built connected control. The Hollywood and intermezo segment retired location is very, very, very controlled successful a consciousness of what she [Zendaya] deploys,” he added.

“What she’s done is, she’s creating ambiance — it’s rumors, its wardrobe  choices, its integer breadcrumbs it makes america want to prosecute pinch that story,” Borkowski added, calling viral moments erstwhile Zendaya engages successful wedding rumors “episodic.”

“When you time off everyone speculating it creates sound and heat” for a caller project,” he said. “It’s not an mishap — it’s clever choreography.”

And, cleverly, 1 nan nationalist doesn’t needfully position arsenic a “publicity stunt aliases publicity mechanic,” Borkowski explained. “Everything she’s done has been for trading ‘The Drama.'”

Meanwhile, Roach is leaving fans connected a spot of a cliffhanger — telling Page Six that, while we’ve already seen nan thing old, thing borrowed and thing bluish looks connected Zendaya, “We haven’t seen new.”

The New York City premiere of nan movie is scheduled for April 2. The existent drama: Will that beryllium nan time Zendaya yet unveils her caller husband?