3 weeks ago
EXCLUSIVE: The Masked Singer is heading into Season 15 pinch a caller accumulation institution and apt a new, eastbound seashore location.
Deadline understands that Fox has renewed nan singing title for a midseason front successful nan 2026/27 broadcast season. However, it will nary longer beryllium produced by Fox Entertainment Studios aft Fremantle-owned Eureka Productions hit a number of rivals for nan correct to make nan show.
The show is besides going to instrumentality pinch 1 play per year, which it brought successful for Season 14, as revealed by Deadline past year.
The move is absorbing because it puts accumulation of 1 of Fox’s biggest hits – arguably nan show that had nan astir effect connected nan unscripted business successful nan States earlier The Traitors came on – into nan hands of a 3rd party.
It’s not nan show’s first accumulation change; nan first play successful 2019 was produced by Endemol Shine North America earlier it was taken complete by nan then-titled Fox Alternative Entertainment for its 2nd season.
The Masked Singer is besides apt to move from Los Angeles, wherever its astir caller play was shot, to nan eastbound coast. Deadline understands that Eureka is keen to cement a woody for nan accumulation successful New Jersey. The Garden State offers accumulation taxation incentives of 30% connected qualified expenses pinch up to 40% connected definite workplace projects. New Jersey, dissimilar California and galore different states, besides accepts unscripted successful its taxation inducement scheme.
Fox insiders noted that nan move could besides use nan show from a talent perspective; it will now person much entree to eastbound seashore stars, including Broadway performers and those moving successful New York.
Eureka Productions, which is owned by Fremantle, is nary alien to big-budget productions. It is producing Netflix’s upcoming Willy Wonka-themed bid The Golden Ticket and has produced bid including Megan Thee Stallion-starring KPopped for Apple TV and The Mole for Netflix.
The institution has besides worked regularly pinch Fox; it produces Rob Lowe’s The Floor, Jay Pharoah-hosted crippled show The Quiz With Balls and making love show Farmer Wants A Wife.
Sources person told Deadline that Fox was unhappy pinch nan imaginative connected nan past play of nan show and wanted to inject caller life into 1 of its biggest properties.
Fox insiders said that successful nan early days, aft nan show moved to its ain workplace successful play two, it was done to power nan budget, infrastructure, and wide execution. Insiders noted that, astatine nan time, 3rd statement accumulation was besides much costly arsenic a consequence of Netflix’s accrued move into nan genre, but that nan economics person now “improved”.
The institution said that it besides wants Fox Entertainment Studios to attraction connected processing caller owned IP connected nan backmost of titles specified arsenic Whitney Cumming’s Marriage Market, Gordon Ramsay’s Secret Service, and Next Level Chef.
But nan move has raised questions successful nan unscripted assemblage arsenic to why Fox, which buys much unscripted projects than galore different broadcasters and streamers, would manus complete accumulation of 1 of its crown jewels.
The bid is hosted by Nick Cannon pinch Jenny McCarthy Wahlberg, Ken Jeong, Robin Thicke and Rita Ora arsenic judges. It’s not clear whether nan move will effect this cast.
Cannon is an exec shaper connected nan task alongside Craig Plestis, who runs Smart Dog Media and brought nan Korean format owned by MBC to Fox. Rosie Seitchik served arsenic showrunner for Season 14.
The different awesome alteration that seems cemented is 1 play per year. In May 2025, Fox CEO Rob Wade said that it was “not intended” to beryllium 1 play per year. “It conscionable felt for illustration nan correct clip to springiness nan show and nan very, very hardworking group progressive successful it a small spot of breathing abstraction conscionable to regroup creatively, get their activity backmost and do a play this twelvemonth successful January, which is traditionally our strongest clip of year. And past aft that we’ll spot wherever it goes. But it’s not intended, astatine nan moment, conscionable to go a 1 play a year,” he said.
While nan accumulation is apt moving to nan eastbound coast, sources person celebrated nan truth that it will beryllium produced successful nan States. Fox produces a number of its shows successful Ireland, Australia and Belgium.
At past week’s Deadline Reality TV Summit, Allison Wallach, Head of Unscripted Programming astatine Fox Entertainment Studios highlighted The Masked Singer as an illustration of 1 of nan shows, alongside Gordon Ramsay’s Kitchen Nightmares and Hell’s Kitchen as good arsenic its caller Whitney Cummings-hosted making love show Marriage Market, that it produces successful nan U.S.
“We really nutrient a batch successful nan States,” she said. “We are perfectly leaning into filming here, if we can.”
