2 months ago
EXCLUSIVE: The Garfield Movie shaper Alcon Media Group wants Parrot Analytics to pass its IP strategy pursuing its acquisition of 108 Village Roadshow Entertainment Group characteristic films.
The companies person struck a strategical statement that sees Parrot’s cross-platform analytics systems and contented valuation devices applied to Alcon’s film, TV, interactive and publishing plans.
This comes aft Alcon acquired Village Roadshow’s movie library, adding 108 titles to its catalog. The $417.5M woody had initially gone done complete summertime 2025 and a travel proceeding astatine a Delaware Bankruptcy Court granted Alcon derivative authorities to astir of nan Village Roadshow library, which became disposable aft its genitor revenge for administration. This allows Alcon to greenlight caller projects based connected nan original copyrighted works.
As such, Alcon is handling a larger measurement of room titles and switching from a attraction connected individual productions to stewardship and monetization of nan catalog. Village Roadshow titles that joined nan Alcon unchangeable included Mad Max: Fury Road, the Ocean’s Eleven series, The Matrix trilogy, Joker, Ready Player One, the Sherlock Holmes franchise and Wonka, arsenic we reported past year.
Alcon and Parrot will activity together to place latent demand, measure franchise viability and find nan champion clip to reintroduce existing titles to nan market. Alcon will usage Parrot Analytics’ TV, Movie, and Talent Demand products – together pinch Audience Demographics and Audience Sentiment devices – and use contented valuation to find actions.
“Our founding rule has ever been to beryllium creatively led and to support artists pinch a disciplined, business-first approach,” said Broderick Johnson and Andrew Kosove, Co-CEOs of Alcon Media Group successful a statement.
“As our room has grown, truthful has nan complexity and opportunity. Partnering pinch Parrot Analytics gives america a rigorous world position of assemblage request and independent, title-level valuation to negociate nan portfolio pinch precision and proceed delivering high-quality entertainment.”
L.A.-based Alcon, an indie finance and accumulation company, has credits connected 35 films to date, including nan Academy Award-nominated Blade Runner 2049 starring Ryan Gosling and Harrison Ford; The Book of Eli, starring Denzel Washington and Gary Oldman; Academy Award Best Picture nominee The Blind Side, which earned Sandra Bullock an Oscar for Best Actress; thrillers Insomnia and Prisoners; and nan caller Sony Pictures container agency deed The Garfield Movie, nan animated movie adjustment of nan beloved animation portion Garfield.
Since 2015, nan institution has tally subsidiary limb Alcon Television Group, which is presently successful station accumulation connected Prime Video bid Blade Runner 2099 group for 2027. It besides produced sci-fi bid The Expanse, and animated children’s bid Pete nan Cat, a co-production pinch Amazon MGM Studios, based connected nan children’s book series.
Parrot is known for having developed a proprietary strategy that allows contented owners to spot nan request for their IP successful existent clip crossed nan globe. Numerous TV and movie companies person applied nan devices to their strategical thinking, and Alcon is now doing nan same.
“Global contented valuation is nan caller modular for modern studios, streamers and contented makers worldwide to maximize contented finance returns. At this scale, you request an operating strategy for developing, valuing and monetizing IP. Our end-to-end intermezo analytics suite transforms contented from each shape into a measurable, comparable and investable plus people – without compromising imaginative ambition – to maximize superior returns for each stakeholders involved,” said Wared Seger, CEO of Parrot Analytics.
