2 weeks ago
EXCLUSIVE: The latest subordinate successful nan creator IP space, Volt Factor, is debuting pinch a scope of high-profile partners.
TheBurntPeanut, Alan Chikin Chow and That’s Amazing are among those moving pinch Volt Factor, which is billing itself arsenic a level that will standard creators’ contented into world brands. Volt Factor will correspond their world licensing rights.
Volt Factor launches pinch a strategical advisory committee drawn from nan sports, toys, intermezo and superior industries. The co-founders are entrepreneur and licensing executive Elan Freedman, who will beryllium CEO, and erstwhile YouTube executive Lindsay Hampton, who serves arsenic President.
They’ve created nan “on nan belief that nan creator system is producing immoderate of nan astir valuable intelligence spot extracurricular nan bequest workplace system, yet overmuch of it remains commercially underdeveloped.” Volt Factor will supply operational infrastructure to move creator-led ideas into world user brands.
“Enduring franchises don’t hap by mishap – they are built pinch intention,” said Freedman. “The apical creators are building IP pinch unrivaled assemblage improvement capabilities and Volt Factor exists to bring this organization into nan franchise world. I’m thrilled to partner pinch Lindsay, who is wide recognized for her long-standing relationships pinch talent, and is regarded by galore of YouTube’s astir influential creators arsenic 1 of nan platform’s astir trusted voices.”
“Creators person built highly engaged world audiences and wide recognized IP, yet astir deficiency nan resources to afloat seizure nan semipermanent worth of what they’ve created,” added Hampton. “We started Volt Factor to alteration that. We activity alongside creators and their teams, starring merchandise strategy and execution, and managing nan business backend truthful nan marque tin standard while creators attraction connected what they do best.”
At launch, Volt Factor represents world licensing authorities for a prime group of creators pinch beardown identity, repeatable formats, and cross-category marque potential:
Its motorboat partners person hundreds of millions of subscribers and billions of views collectively. TheBurntPeanut is nan #1 Twitch streamer and gaming personality, pinch much than 3 cardinal followers, 300 cardinal views and complete 150,000 highest concurrent viewers crossed platforms including YouTube and Twitch.
Chikin Chow is nan #1 YouTube Shorts creator globally and nan mind behind Alan’s Universe, nan most-watched narrative-driven bid connected YouTube. He has much than 125 cardinal subscribers and gets complete 2 cardinal monthly views. The creator has a Netflix bid successful development, a K-pop group soon to motorboat pinch HYBE America, and his contented is distributed crossed Roku, Amazon, Tubi, Pluto and different awesome OTT platforms.
That’s Amazing is founded by Wisconsin brothers Tommy and Matthew End, who tally a multi-channel ecosystem. The corporate has 40+ cardinal followers, 22 cardinal life views and up to 1.5 cardinal monthly views crossed 5 channels. That’s Amazing holds nan Guinness World Record for nan most-viewed YouTube Short (4.6 cardinal views).
Volt Factor’s founding advisers see Stephen Davis, erstwhile Chief Content Officer of Hasbro and President of Hasbro Studios & Consumer Products; Ken Black, erstwhile VP and Global Creative Director astatine Nike and co-founder of Nike SPARQ; Jim Lee, President and COO of Crunch Labs; and Ed Latessa, a seasoned usability and investor affiliated pinch Raptor Group and proprietor of The Latessa Corp.
Freedman is simply a seasoned of creator system licensing, building licensing programs for nan likes of Little Baby Bum and Spy Ninjas, and franchise programs for Webtoon, Feisty Pets and Axe Cop. Hi family founded Surge Licensing, nan maestro artifact licensor down Teenage Mutant Ninja Turtles. He co-founded Electric Monster Media and Capacitor Media.
Hampton spent 14 years astatine YouTube, rising to Global Head of Creator Engagement. She managed immoderate of nan Google-owned platforms cardinal creators successful fitness, intermezo and manner and led initiatives successful creator retention and monetization. She built YouTube’s creator fittingness programme and was cardinal to its shuft towards creator-led commercialized businesses.
