TelevisaUnivision Ramps Up In Sports, Adding Rights To Super Bowl And Soccer; Don Francisco To Make Univision Return

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TelevisaUnivision is expanding its sports portfolio, including Spanish-language authorities to nan Super Bowl, on pinch bringing backmost famed big Don Francisco.

The Hispanic media elephantine revealed nan news Tuesday during its upfront position to advertisers successful New York.

The institution has added caller and renewed authorities to soccer, inking its first woody for CONMEBOL
Libertadores and CONMEBOL Sudamericana. It besides renewed CONCACAF‘s Gold Cup and Nations League, and extended Mexican National Team matches done 2034.

Broadcast flagship Univision has besides sublicensed Spanish-language authorities to Super Bowl LXI adjacent February successful a woody pinch Disney. The telecasts person been increasing arsenic nan NFL looks to grow globally, scheduling games successful Brazil, Mexico and galore different parts of nan world.

As Formula 1 continues its caller authorities woody pinch Apple, Univision besides reached a sublicense for nan Las Vegas Grand Prix successful November, TelevisaUnivision announced.

The institution besides highlighted its advancement successful streaming, pinch full hours of viewing connected Vix passing 1 cardinal successful nan astir caller quarter. Engagement is up 15% year-over year, and 86% of U.S. Hispanic households person now spent clip connected Vix.

On nan intermezo front, Univision said it is bringing backmost legendary big Don Francisco, who spent decades arsenic a champion successful nan broadcaster’s lineup. He will look successful what TelevisaUnivision is billing arsenic “a caller constricted arena bid featuring interviews, surprises, nostalgia, and unforgettable reunions.”

TelevisaUnivision was created via a merger of Univision and nan intermezo limb of Mexican telco elephantine Televisa. The $4.8 cardinal woody closed successful 2022.

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Source deadline.com
deadline.com