3 weeks ago
EXCLUSIVE: Steph Curry continues to build retired his media empire, and this clip he’s shooting for next-gen sports contented creators.
Curry and Erick Peyton‘s Unanimous Media has teamed pinch Bryan Singer’s Harry Carry Media to shape a associated task that will enactment arsenic a sports level for creators and athletes connected societal media and YouTube.
The task will beryllium rooted successful NBA prima Curry’s sports background, but will enactment much arsenic a accumulation vehicle. Unanimous and Hard Carry will look to co-develop, nutrient and administer creator-led content, formats and scalable IP. This will natively transportation connected platforms specified YouTube and TikTok. The first batch of programs will halfway connected NIL assemblage hoops players.
Gold State Warriors prima Curry will make typical appearances successful prime projects, while taking an progressive domiciled successful shaping nan imaginative direction, talent relationships and taste lens for nan JV.
The four-time NBA champion and two-time MVP has been making system steps into media and filmmaking arsenic his profession extremity draws closer. Earlier this year, his short film, The Baddest Speechwriter of All, which he co-directed by Ben Proudfoot, was awarded nan Grand Jury Prize astatine nan Sundance Film Festival.
“We’re excited to partner pinch Hard Carry Media to build thing that reflects really nan adjacent procreation engages and celebrates sports today,” said Peyton and Curry in a connection to Deadline. “By focusing connected format-driven storytelling and empowering athletes and creators to show up authentically, we dream to build a level wherever caller voices tin break done and wherever sports civilization tin germinate successful a much dynamic, inclusive way.”
Unanimous has a world talent business statement pinch NBCUniversal and was besides a shaper connected Goat, nan animated hoops pic from Sony Pictures Animation, which was a container agency deed successful February. Other credits see Prime Video bid Allen Iv3rson, Peacock’s Mr. Throwback (in which Curry made his acting debut) and Stephen Curry: Underrated, nan Apple TV doc astir his emergence to stardom. Unanimous besides makes a slate of podcasts pinch iHeartMedia and has a publishing limb that released New York Times bestseller Shot Ready successful September 2025.
As for Hard Carry, nan woody pinch Unanimous comes 3 months aft it launched retired of L.A., and marks its first push into sports.
Smiley, known for his clip arsenic President and Chief Content Officer of Kevin Hart’s Hartbeat, bills nan institution arsenic a integer media-first media brand-building biz fort Gen Z men. Backed by nan privately-owned Hard Carry Games, it debuted pinch a scheme to create and get a portfolio of digitally-native brands crossed verticals specified arsenic sports, entertainment, comedy, and lifestyle. Hard Carry debuted pinch Gen Z-focused YouTube transmission usability Full Squad, which has accrued much than 11 cardinal life views, coming nether its wing.
Today’s news isn’t nan first clip Curry and Smiley person worked together. Prior to Hartbeat, Smiley held an exec domiciled astatine Columbia Pictures, wherever he led connected talent deals, 1 of which was pinch Unanimous.
“In nan NIL era, fans are forming connections pinch athletes earlier and acold much personally than ever before,” said Smiley, CEO of Hard Carry. “That displacement is creating a caller benignant of fandom that requires a different benignant of storytelling. We’re building high-engagement formats that audiences already watch, share, and return to week aft week. Sports and athletes are nan introduction point, but nan existent merchandise is nan format. That’s really you move athletes into stars and moments into franchises.”
