1 month ago
Elisabeth Murdoch and Jane Featherstone’s Sister Group has taken a mostly liking successful digital-first explanation After Party Studios.
After Party is nan UK-based shaper and imaginative agency specializing successful digital-first contented and moving pinch streamers, broadcasters, talent and brands. It was founded successful 2016 by YouTuber Callux (aka Callum McGinley) and head RVBBERDUCK (aka Ben Doyle), on pinch Base79 laminitis Richard Mansell and Joshua Barnett, who serves arsenic Chief Executive.
After Party’s credits see Sky Sports’s SCENES, Channel 4.0’s Don’t Get Catfished, and nan Sidemen Charity Match, which sold retired Wembley. It besides makes supporting contented for shows including Netflix’s House of Guinness and Stranger Things.
Upcoming projects see In Search of Peace pinch Jordan Stephens for MTV UK; Race To The Top, nan docuseries pursuing KSI’s takeover of nan Dagenham & Redbridge shot club; and nan ongoing societal rollout of SNL UK’s integer bid Five To Live for Sky.
“Over nan past decade, we’ve built After Party Studios alongside immoderate of nan champion talent successful beforehand of and down nan camera, making activity that is creatively eager and ever striving to push net civilization forward,” said McGinley and Doyle successful a associated statement.
They added: “We’ve ever cared profoundly astir storytelling, trade and originality successful a abstraction that has historically rewarded nan opposite, because we judge nan early of intermezo is online. Joining nan Sister family feels for illustration a earthy adjacent measurement for us. Their way grounds of backing bold, unique storytelling makes them an perfect partner arsenic we return nan institution into its adjacent chapter.”
“The After Party Studios squad inhabit a unsocial abstraction – a digital-native imaginative institution driven by creator instincts and built connected heavy relationships pinch talent, brands and platforms and first-class execution,” said Lucinda Hicks, who was announced arsenic CEO of Sister Group past May. This is nan first M&A since nan erstwhile Banijay and Shine exec joined Sister’s ranks. “Our business enables them to proceed to do what they do truthful brilliantly, originating groundbreaking IP, deepening nonstop relationships pinch audiences and shaping nan adjacent era of integer storytelling,” she said of nan deal.
Sister Group comprises UK-based accumulation outfits Sister Pictures, shaper of Black Doves, and nan Dorothy Street label, arsenic good arsenic UK-based animation explanation Locksmith. Olivia Colman’s South of nan River and Richard Bacon’s unscripted outfit Yes Yes Media are besides successful nan group. Its U.S. interests see podcast workplace Campside Media, publishing imprint Zando, Steph Curry’s Unanimous Media and AWA Studios.
