Samsung Display at CES 2026: Playful demos and mysterious prototypes

Samsung Display is nan portion of its giant genitor company that makes OLEDs, LCDs and different screens for some Samsung devices and anyone other that tin spend them. This year, it’s going all-in connected OLEDs of nan future. And that meant things for illustration foldable displays pinch invisible creases, robots hurling basketballs astatine supertough OLED panels, and OLED screens packed into baffling shape factors for nary bully reason.

Creases

The “seamless” foldable show that mightiness beryllium a portion of a early foldable iPhone vanished from nan booth during our tour, reappearing erstwhile it was clip to leave. (This is an image provided by Samsung Display.) The instrumentality was labelled arsenic an R&D concept, but it someway disguised nan crease successful nan halfway of nan main display, making nan (unlabelled) Galaxy Z Fold connected nan near look for illustration a messy first-iteration foldable. There's still a crease location Will it really shape portion of Apple’s foray into foldables, aliases conscionable portion of nan Z Fold 8?

Why not both?

Put an OLED connected it

This isn’t a grounds subordinate you’ll ever buy. You don’t request an OLED show connected nan broadside of your wireless headphones, but you could person them. I liked nan tiny OLED pendants; a customizable near-future fastener badge, but a batch of this is conscionable devices for nan liking of making them.

The booth circuit had a mini conception dedicated to portable gaming OLED, adding much possibilities whether that’s an eye-sight for FPS games aliases other HUD for nan astir important info.

The world’s brightest OLED TV

Reaching 4,500-nit brightness, I had to squint erstwhile sat successful beforehand of this beastly OLED. For reference, consumer-level TVs typically highest astatine astir 2,700 nits. Compared to different show technologies, OLED tin execute deeper opposition and much meticulous colour reproduction, but it often lacks nan brightness of rival TV technologies. Not for this prototype. Let maine get my sunglasses.

Kobe!

I didn’t see OLED displays to beryllium much vulnerable than different show technology, but that didn’t extremity Samsung Display from installing a robot limb that throws a hoops astatine a hoop pinch a backboard made of 18 foldable OLEDs. With a bang, making Samsung Display execs and engineers adjacent progressively anxious arsenic nan days of CES spell on.

Foldables person travel a agelong way

After Samsung yet solved nan problem of weight and thickness pinch nan Galaxy Z Fold 7, it made life difficult for itself again pinch nan TriFold, pinch 50 percent much foldable screen. But it's worthy seeing really Samsung’s foldables person evolved complete nan past fewer years. A coagulated reminder that nan first Galaxy Fold (2019) was beefy.

The adjacent large point successful gaming displays

Samsung Display has begun wide accumulation of its 360Hz QD-OLED panel, pinch caller “V-Stripe” RGB pixel structures. Inside each pixel, subpixels are vertically aligned, which appears to amended nan clarity of matter edges and different mini opposition objects. While it was framed astatine nan booth arsenic a boon for agency workers, a area was dedicated to gaming applications.

Screens crossed your sedan

Digital cockpits are nan lifeblood of a CES showfloor, and Samsung Display’s type is predictably loaded pinch yet much OLEDs. The centerpiece is simply a “Flexible L” show that flows into nan dashboard. A dedicated 13.8-inch show connected nan rider broadside besides slides retired of nan dash.