1 week ago
Private equity patient Advaya Capital completed its acquisition of Comscore’s container agency analytics section Comscore Movies for astir $70 cardinal successful rate and is renaming it Rentrak.
Comscore Movies — which collects transaction level information from astir 34,000 theaters and much than 200,000 screens crossed 70+ countries — operated for years arsenic Rentrak until Comscore acquired it successful 2016. The business covers astir 95% of nan world container agency and astir 100% of nan North American container office, providing studios, distributors, and exhibitors pinch cardinal information for merchandise strategy, financial settlements, talent compensation, and downstream licensing decisions.
“Comscore Movies has been nan golden modular for container agency information for astir 50 years, and we will proceed to supply customers and exhibitor partners pinch nan aforesaid level and aforesaid trusted service,” said Advaya Managing Partner Anant Gupta. “This acquisition is simply a committedness to nan theatrical industry’s past, coming and future. Returning to nan Rentrak sanction reflects a return to nan tone of work and invention that made this level what it is.”
“In nan adjacent word we will proceed to supply customers pinch nan aforesaid level and aforesaid trusted service, while making caller investments successful nan level to turn nan dataset, build retired analytics capabilities and bring this business into a caller era. We look guardant to engaging pinch studios, distributors and theaters alike to perceive really we tin proceed to amended upon nan bequest of nan business.”
Gupta antecedently served connected nan committee of Nielsen media ratings.
Chris Aronson, who astir precocious ran home distribution astatine Paramount and was nan laminitis of Rentrak Theatrical, will subordinate nan committee of directors, on pinch Arturo Guillén, who served arsenic EVP and Global Managing Director of Comscore Movies.
Advaya plans to attraction finance successful 3 areas: expanding and deepening nan dataset, including successful underpenetrated world markets; leveraging AI to automate and heighten information postulation arsenic good arsenic build retired descriptive and predictive analytics capabilities; and processing caller products and services that reside unmet needs crossed nan theatrical ecosystem pinch an oculus toward nan evolving narration betwixt theatrical merchandise and streaming.
“Comscore Movies has been a cornerstone of nan world theatrical manufacture for astir 50 years, and we are proud to person been its steward complete nan past decade,” said Comscore CEO Jon Carpenter. “This transaction places nan business successful nan hands of a squad pinch heavy expertise successful information and media platforms and a genuine committedness to nan theatrical industry’s future. We wish our Movies colleagues each nan champion and look guardant to their early success.”
The theatrical marketplace is successful betterment mode. After years of headwinds pursuing nan COVID-19 pandemic, some nan proviso of films and assemblage request person rebounded strongly, pinch nan number of wide releases reaching 112 successful 2025, up 19% from 2024. According to Comscore Movies Head of Marketplace Trends Paul Dergarabedian, nan home theatrical marketplace entered 2026 pinch beardown momentum and is connected way for arsenic overmuch arsenic $9.6 cardinal successful home container agency income for nan afloat year, nan biggest container agency gross since 2019 and a clear way to a $10 cardinal home twelvemonth successful 2027.
