4 months ago
Radha Subramanyam, who was main investigation and analytics serviceman astatine CBS, has passed distant astatine nan property of 55. Subramanyam died connected January 5 aft a conflict pinch cancer.
Subramanyam joined nan Paramount-owned broadcaster successful 2017 and was promoted wrong 18 months of joining.
George Cheeks, Paramount’s Chair of TV Media, called her a “true unit of nature”.
Born and raised successful New Delhi, Subramanyam moved to nan U.S. to be Northwestern University, wherever she earned a doctorate successful Radio, Television and Film, and later taught astatine Vassar and NYU. She moved into investigation pinch jobs astatine MTV Networks, Yahoo, Nielsen and iHeartMedia, wherever she was President of Insights, Research and Data Analytics.
In her domiciled astatine CBS, she oversaw day-to-day investigation operations, including assemblage measurement, programme and advertisement analytics, trading research, programme testing, societal media measurement, ROI measurement, attribution and advertizing research. The institution said her “brilliance laic successful translating analyzable metrics into meaningful insights that shaped programming and strategy”.
She was recognized arsenic 1 of nan National Women’s Conference’s Top Women successful Business, nan Tri-State Diversity Council’s Top Women Leaders of New York and Corinium’s Top Innovators successful Data and Analytics and successful 2023, she received nan International Women’s Day Award astatine nan Consulate General of India.
Subramanyam reflected connected her profession successful 2021. “I’m a small spot proud of my young self,” she said. “What I had was a grade of fearlessness, conscionable jumping into nan chartless without overthinking it.”
Cheeks said, “Radha was a existent unit of quality who passionately championed CBS. It would beryllium difficult to find personification who loved CBS more. Her passion for our activity and her belief successful nan powerfulness of storytelling were contagious. She inspired america to deliberation deeper and ever strive for excellence.”
She is survived by her husband, Joseph, and children Tara and River.
