1 week ago
EXCLUSIVE: Punchup Live, nan creator-owned unrecorded intermezo level from Danny Frenkel and Alex Dajani, has launched a autochthonal podcast product, pinch celebrated drama pods Bein’ Ian pinch Jordan (hosted by Jordan Jensen and Ian Fidance) and Tuesdays pinch Stories (hosted by Mark Normand and Joe List) joining nan service.
The volition down nan motorboat is to let comics to much seamlessly person podcast viewership into summons sales, via a merchandise stack wherever those capabilities are integrated for illustration obscurity other — a stack already spanning creator tools, ticketing infrastructure, analytics, streaming and integer contented distribution. Previously, comics person tally subscription contented and touring done wholly abstracted systems, pinch nary way for a listener to move from consuming a podcast section to purchasing a spot successful a room. But Punchup’s merchandise will adjacent that gap.
Punchup acquired ticketing level Tixologi to underpin its unrecorded commerce capabilities, and nan podcast merchandise sits connected apical of that instauration arsenic nan contented furniture connecting subscription audiences to unrecorded revenue. Both Tuesdays pinch Stories and Bein’ Ian pinch Jordan are disposable connected Punchup now and travel to nan platform, non-exclusively, aft building important paid subscriber bases done Patreon.
Bein’ Ian producer James Webb told us, “Our listeners are nan aforesaid group buying tickets to spot Jordan and Ian live. Having some [podcast viewership and ticketing capabilities] successful 1 spot conscionable makes sense. It’s really nan business really works.”
The financial exemplary down Punchup’s podcast merchandise is competitive. We’re told they’re operating connected a 7% return rate, little than some Patreon, which consolidated its plans to a modular 10% complaint for caller creators arsenic of August 2025, and Substack, which besides takes 10% connected paid subscriptions.
The company’s move into podcasting comes astatine a heated infinitesimal successful nan creator level wars. beehiiv, nan newsletter level that has reached complete 50,000 progressive users and added $4.5 cardinal successful yearly recurring gross successful Q1 2026, launched autochthonal podcast hosting connected April 2nd, included crossed each scheme tiers pinch nary per-episode interest and automatic distribution to Apple Podcasts and Spotify. The institution has since hired Ainsley Rossitto, a erstwhile Paramount Global and NPR executive, to lead its podcast push.
Substack, which raised $100 cardinal past July astatine a $1.1 cardinal valuation, has likewise built retired podcast hosting arsenic portion of a broader consolidation of newsletters and audio connected its platform. Patreon, which reported podcasters generating $629M connected its D2C level past year, successful a 33% year-over-year increase, launched an overhaul of its newsletter capabilities successful October 2025, positioning itself arsenic different destination for creators who want memberships and written contented nether 1 roof.
Jordan Jensen, co-host of Bein’ Ian pinch Jordan, became nan first female comic to triumph NY’s Funniest Stand-Up astatine nan New York Comedy Festival successful 2021, and was named to Deadline’s database of comics to watch successful 2025. Meanwhile, Normand and List person successful nan past 13 years built Tuesdays pinch Stories into 1 of nan astir consistently celebrated independent drama podcasts successful nan country, signaling play astatine nan Creek and The Cave successful New York.
