2 months ago
EXCLUSIVE: Two of Canada’s biggest intermezo and media players are joining forces successful support of Canadian characteristic projects.
Postmedia Studios, a section of Postmedia Network Inc., and Elevation Pictures‘ accumulation division, person struck a strategical business to finance, create and motorboat prime Canadian characteristic projects.
The collaboration kicks disconnected pinch Fire Weather, a characteristic documentary commissioned by CBC and produced by Elevation Pictures and Mercury Films.
The film, inspired by John Vaillant’s best-selling book and directed by Jennifer Baichwal and Nicholas de Pencier, delves into nan human, environmental, and societal impacts of wildfires and nan lives everlastingly changed by these events.
Postmedia Studios will motorboat coordinated, multi‑platform promotions crossed its brands successful conjunction pinch nan film’s theatrical release.
Launched successful 2024, Postmedia Studios is simply a wholly owned subsidiary of Postmedia Network Canada Corp, nan Canadian news media institution representing much than 110 brands crossed aggregate print, online, and mobile platforms.
It combines its genitor company’s nationalist assemblage scope and information insights pinch caller financing models to support nan development, accumulation and successful merchandise of films.
“Postmedia Studios is focused connected connecting Canadian stories pinch audiences astatine scale, and this collaboration represents a powerful caller pathway for filmmakers,” said Erika Tustin, Vice President, Content Monetization astatine Postmedia. “By leveraging Postmedia’s strengths, scope and information insights, on pinch finance successful prime projects, we tin champion stories for illustration Fire Weather and their occurrence successful markets crossed nan country.”
Launched successful 2014 pinch a attraction connected distribution, Elevation Pictures has positioned itself arsenic Canada’s starring supplier pinch existent titles including Oscar victor Sentimental Value arsenic good arsenic nominees The Secret Agent and Marty Supreme.
It expanded into accumulation successful 2016 pinch caller projects including Golden Globe-nominated French Exit, Alice, Darling, Infinity Pool, A Good Person, Bonjour Tristesse, Lilith Fair: Building a Mystery, Rapture and 2026 Berlinale Panorama action Paradise.
“We’re thrilled to partner pinch Postmedia Studios connected a exemplary that helps create caller opportunities for filmmakers,” said Noah Segal, Co-President of Elevation Pictures. “This is nan first illustration of really strategical partnerships will fortify and standard Elevation’s contented creation efforts.”
