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Amazon MGM Studios is getting a dedicated elder trading executive to oversee its slate of original bid for nan first time. Pia Barlow, EVP Originals Marketing for HBO Max, is joining nan workplace arsenic VP of Series Marketing. Amazon MGM Studios’s Head of Marketing, Sue Kroll, to whom Barlow will report, made nan announcement internally this greeting successful a memo, which you tin publication below.
Barlow, who starts connected August 3, will lead each aspects of our trading efforts for Prime Video’s US and Global Original Series. With nan hire, Kroll will person VP-level trading executives connected some nan TV and movie broadside successful Barlow and Amazon seasoned Stephen Bruno.
A 17-year HBO seasoned complete 2 stints who besides has worked astatine Netflix, Barlow was astir precocious nan No. 2 trading executive astatine HBO Max nether Head of Marketing Zach Enterlin, who continues to lead nan operation. She is not expected to beryllium replaced.
Barlow’s move comes amid uncertainty brought upon by nan pending acquisition of HBO Max genitor Warner Bros. Discovery by Paramount, which, if closes, will spot HBO Max merged pinch Paramount+. Such a operation ever leads to unit cuts, pinch trading traditionally among nan hardest deed areas successful immoderate merger.
In her astir caller domiciled astatine HBO Max, Barlow shepherded trading campaigns for specified captious and commercialized hits arsenic The Pitt, House of nan Dragon and Hacks as good arsenic nan upcoming high-profile Harry Potter series.
“Having led award-winning teams crossed strategy, creative, societal media, partnerships, and experiential marketing, Pia has built a estimation for innovative, globally-resonant campaigns that deepen nan relationship betwixt audiences and nan stories they love,” Kroll said.
Barlow began her HBO profession successful 2003 pinch user trading campaigns for series, films and documentaries including Boardwalk Empire, Girls and Silicon Valley. She moved to Netflix successful 2014, moving connected nan streamer’s deed including Orange Is nan New Black, Master of None, Making a Murderer and Queer Eye, successful summation to pioneering its world originals trading strategy.
In 2017, she joined Twentieth Century Fox Film, wherever she helped lead campaigns for specified films as The Greatest Showman, The Post and Murder connected nan Orient Express, before returning to Netflix’s world imaginative and societal trading squad to oversee trading campaigns for each nonfiction and kids and family original content. Barlow rejoined nan HBO family in 2020 arsenic SVP Program Marketing for HBO Max and was promoted to EVP nan pursuing year.
Here is Kroll’s memo:
Team,
Please subordinate maine successful welcoming Pia Barlow, who will subordinate Amazon MGM Studios connected August 3 arsenic VP of Series Marketing, a domiciled successful which she will lead each aspects of our trading efforts for Prime Video’s US and Global Original Series, reporting to me.
Pia comes to us, having spent clip successful trading activity roles astatine a number of different movie and tv companies, including HBO/HBO Max, Netflix, and Fox. Most recently, Pia was EVP of Originals Marketing for HBO Max, wherever she led campaigns successful support of immoderate of nan highest-profile properties successful nan industry, including The Pitt, House of nan Dragon, Hacks, and Harry Potter. Having led award-winning teams crossed strategy, creative, societal media, partnerships, and experiential marketing, Pia has built a estimation for innovative, globally-resonant campaigns that deepen nan relationship betwixt audiences and nan stories they love.
Earlier successful her career, Pia spent a number of years astatine Netflix, moving on Orange Is nan New Black, Master of None, Making a Murderer and Queer Eye, and besides building retired their wide world originals trading strategy. She antecedently worked connected nan movie broadside arsenic well, arsenic SVP astatine Twentieth Century Fox Film, wherever she helped shepherd campaigns for The Greatest Showman, The Post and Murder connected nan Orient Express, earlier returning to Netflix’s world imaginative and societal trading squad to oversee trading campaigns for nonfiction and kids & family originals. She began her profession astatine HBO successful 2003, launching campaigns for series, films and documentaries including Girls, Boardwalk Empire, and Silicon Valley.
Pia brings an unthinkable magnitude of expertise and experience, gleaned complete a number of years spent successful each imaginable genre of movie and tv – and I can’t hold for her to meet and statesman collaborating pinch each of you.
Once again, please subordinate maine successful welcoming Pia Barlow to Amazon.
Sue
