1 month ago
EXCLUSIVE: Peacock’s ad-free tier, Premium Plus, will soon beryllium disposable connected Roku Premium Subscriptions nether a caller statement betwixt NBCUniversal and nan awesome streaming provider.
Along pinch being ad-free (outside of unrecorded sports) nan highest scheme of Peacock allows users to download programming for offline viewing and besides provides geo-targeted section TV stations. It costs $16.99 per period aliases $169.99 a year. Availability connected Roku Premium Subscriptions is slated to statesman successful nan coming weeks.
The latest statement builds connected longtime ties betwixt NBCU and Roku, spanning FAST channels and nan promotion of Peacock programming crossed Roku.
The companies person teamed to create an NBC Olympics hub for nan Paris 2024 Summer Games. They besides collaborated connected a dedicated hub for Roku customers for nan Milan Cortina Winter Olympics, pinch some companies deeming nan results a success.
NBCU besides has done caller deals to unafraid distribution for Peacock connected Amazon Prime Video Channels and YouTube PrimeTime Channels. The second woody is owed to return effect successful nan coming weeks.
The Premium Subscriptions hub is afloat integrated crossed nan Roku platform, giving it scope to 100 cardinal world households. Roku has integrated dozens of SVOD offerings into its premium hub, which lets viewers usage a azygous login and acquisition little clash pinch payments and guidance of subscriptions.
Peacock ended 2025 pinch 44 cardinal subscribers aft adding 3 cardinal successful nan 4th quarter. It drove a batch of nan subscriber gains pinch nan summation of NBA games, pinch much subscribers coming successful this twelvemonth for nan period dubbed “Legendary February” by NBCU marketers. In nan period of February, Peacock and NBCU had nan Super Bowl, nan Milan Winter Olympics and nan NBA All-Star Game. On Thursday, Comcast will study updated numbers for Peacock erstwhile it releases first-quarter net results.
