2 weeks ago
Netflix
Hollywood whitethorn person immoderate conflicted feelings astir nan usage of AI for contented creation, but Netflix seems fresh to jump successful nan heavy end. According to The Verge, nan streaming work has launched a caller workplace called INKubator that will specialize successful creating generative AI content. Based connected nan existent occupation listings for nan team, it appears this workplace will beryllium creating short-form animated contented that centers gen-AI workflows and tools.
Considering INKubator is still hiring beautiful cardinal roles for illustration a head of technology, it whitethorn beryllium a while earlier viewers spot thing nan group produces. To start, nan team's extremity appears to beryllium making animated shorts and specials, but location are suggestions that Netflix has greater ambitions for INK. According to 1 occupation listing, nan squad plans astatine immoderate constituent to "expand from shorts to longer-form content."
It's besides not a full astonishment nan streaming work is going this route, since Netflix hasn't been awkward astir embracing AI. The institution is already utilizing nan tech successful its advertisements, and it acquired InterPositive, an AI startup founded by Ben Affleck. The upcoming vertical video focus for Netflix's mobile app seems for illustration a premier spot to put nan type of gen-AI contented we mightiness expect from INKubator.
