4 days ago
Don’t expect that number to shrink immoderate clip soon.
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Netflix hasn't made immoderate concealed of its liking successful artificial intelligence, and now we person a consciousness of really those devices are being utilized successful its content. "In 2026, GenAI workflows person been utilized successful astir 300 of our titles, pinch nan largest attraction of activity successful post-production," according to nan shareholder letter detailing its second-quarter financials. The institution named 3 projects — Glory (India), Brasil 70: A Saga do Tri (Brazil) and The American Experiment (US) — that utilized generative AI "to create highly analyzable sequences," but nan tech is becoming much wide astatine this point.
We already knew that Netflix had applied generative AI successful at slightest one original show arsenic of past July, but betwixt making acquisitions and launching new specialized studios, its ambitions intelligibly extended further. The streamer went connected to statement successful its net missive that "We are progressively leveraging these devices to present higher value output much quickly and astatine a little costs than accepted methods."
Here's nan recurring reminder that yes, gen-AI is tin of making thing overmuch quicker than a VFX creator aliases animator. But it still takes immoderate quality touch to make judge nan results really activity pinch nan remainder of nan movie aliases show. And conscionable because AI tin beryllium a useful instrumentality for skilled creators doesn't mean it should beryllium tasked pinch replacing full teams. Hopefully that's thing Netflix and its partner studios understand arsenic they proceed to double down connected nan tech.
