1 month ago
Netflix mightiness beryllium nan astir celebrated streamer successful Australia, but that doesn’t mean subscribers are tuning successful for section content.
According to analytics patient Digital i, a whopping 96.4% of Netflix viewing clip was spent connected non-local contented during 2025, a marked quality to different halfway Asia-Pacific markets for nan streamer. U.S. films and TV programs were overmuch preferred, nan study showed.
Within nan apical 10 most-watched shows, only See-Saw Films’ Apple Cider Vinegar hailed from Australia, pinch nan UK’s Adolescence, American movie Happy Gilmore 2 and U.S. bid Wednesday, Stranger Things and Untamed comprising nan apical five.
The deficiency of section viewing doesn’t look to beryllium overmuch of an rumor for Netflix’s section growth, however. Digital one Senior Analyst Elana Mozzato noted nan state displayed precocious bid completion rates for astir nan astir celebrated titles, particularly U.S. imports. There was besides a propensity for Korean activity shows. Most measurement companies spot Netflix apical of subscriber charts and astir viewing metrics.
Netflix’s section contented numbers are considerably different successful 2 different awesome APAC territories, Japan and Korea, pinch nan proportionality of viewing being 57% and 63.9%, respectively.
In Japan, nan apical 5 most-viewed titles were Bullet Train Explosion, The Apothecary Diaries, Last Samurai Standing and The Hot Spot, pinch Korea’s Squid Game rounding it retired successful fourth. In Korea, nan database comprised When Life Gives You Tangerines, The Trauma Code: Heroes connected Call, Squid Game and Genie, Make a Wish, pinch Korean-influenced U.S. movie Kpop Demon Hunters successful astatine number three.
The study besides noted that 10 cardinal hours of Korean contented had been consumed past year, measuring a big of awesome European countries, Canada, Argentina, Brazil, Mexico, Australia and Japan. Of that 15% was for endurance play Squid Game. Japanese contented totalled 7.3 cardinal hours and Australia contented conscionable 1.3 cardinal hours.
Meanwhile, Netflix’s push into ad-supported streaming has been successful successful APAC. A mostly of accounts successful Korea and Japan are now utilizing nan section advertisement tier, pinch conscionable nether a 3rd going nan aforesaid way successful Australia.
Digital one measures user viewing successful 20 markets crossed Europe, North America, Latin America and Asia-Pacific, utilizing a panel-based information postulation that allows it to position full viewing histories astatine an relationship level.
