3 weeks ago
NBC Sports has acquired an further regular-season NFL crippled extracurricular of its Sunday Night Football package and will watercourse it exclusively connected Peacock.
The Week 17 crippled will beryllium played astatine 4:30 p.m. connected Saturday, January 2. With an exclusive Peacock crippled to travel that night, and past Sunday Night Football connected nan adjacent evening, NBCUniversal will person 3 premier slots successful nan season’s last weekend. The media institution is rooting for a decorativeness for illustration past season’s, erstwhile nan Baltimore Ravens and Pittsburgh Steelers faced disconnected connected Sunday nighttime pinch a spot successful nan playoffs connected nan line.
The acquisition was announced astatine nan NBC upfront, connected nan aforesaid time that Fox separately announced it was taking authorities to 2 further regular-season games. NBCU and different NFL authorities holders are facing a caller information of negotiations pinch nan league, which is group to opt retired of its existing deals earlier they elapse successful 2033. Re-upping pinch nan NFL is apt to costs media companies important sums, pinch reports pegging nan other disbursal for CBS genitor Paramount Skydance astatine $1 billion.
The past clip NBCU added a crippled was successful 2024, but that was a playoff crippled heading to Peacock. Given nan higher ratings for nan playoffs, that crippled fetched a reported $100 million. That Miami Dolphins-Kansas City Chiefs title delivered a then-record streaming audience. The Week 17 transaction is simply a acold little pricey move.
.“We’re excited to activity pinch our partners astatine nan NFL to get a further crippled for NBCUniversal platforms astatine a important constituent connected nan schedule,” NBC Sports President Rick Cordella said successful a statement. “With 3 NFL games successful exclusive nationalist windows connected nan season’s penultimate weekend, we proceed to present for our owned-stations, affiliates and partners.”
The further game, NBC Sports gives 26 NFL tilts successful nan 2026 season, starting pinch nan NFL Hall of Fame Game connected Thursday, August 6. Along pinch 22 regular-season games, nan institution will person 3 playoff games.
