2 months ago
EXCLUSIVE: Mikayla Starrels has joined WME arsenic a integer agent.
Based successful nan Los Angeles office, nan supplier will activity intimately pinch WME’s integer section to supply clients pinch a nuanced position connected really creators thrust culture, prosecute audiences, and build semipermanent marque value.
Starrels brings extended brand-side acquisition successful creator partnerships, spanning integrated programs and large-scale experiential activations. She comes to WME aft a small much than six years astatine Paramount Pictures, wherever she launched an in-house creator trading squad to specify nan studio’s engagement pinch creator talent.
During her clip astatine nan studio, Starrels oversaw creator campaigns crossed Paramount’s biggest theatrical releases, including Top Gun: Maverick, Scream and Sonic nan Hedgehog franchise installments, Mission: Impossible – Dead Reckoning Part One and The Final Reckoning, Mean Girls, Gladiator II and more.
Speaking to nan rationale successful hiring Starrels, WME Digital Department Co-Heads Ben Davis & Jad Dayeh explained, “As we standard our creator business, we wanted to adhd deeper brand-side experience. Mikayla has led creator partnerships connected immoderate of nan biggest theatrical releases and has built heavy relationships crossed creators and brands. That position will beryllium a existent plus to our clients.”
Starrels told us, “I’m thrilled to beryllium joining WME, and an innovative squad that champions creators to nan fullest extent. I’m excited to merge my acquisition from nan marque broadside of creator partnerships to thrust and grow opportunities successful nan creator abstraction and for clients astatine WME.”
WME’s integer roster includes Hannah Berner, Paige Desorbo, Sean Evans, Andrew Huberman, Jay Shetty, Claudia Sulewski, Valkyrae, Theo Von, Paige Lorenze, Mark Rober, Addison Rae, and Amy Poehler, among galore others.
