3 days ago
The 2026 Men’s World Cup is disconnected to a record-breaking start.
The tourney began Thursday pinch nan opening lucifer betwixt Mexico and South Africa, pinch nan former’s 2-0 triumph clutching 6.3M viewers crossed Fox, Fox One and Tubi, per a operation of early Nielsen ratings and soul data. That makes it nan most-watched English-language U.S. telecast of a Men’s World Cup opening lucifer ever.
The lucifer besides scored nan champion assemblage for any non-USMNT group shape telecast astatine nan Men’s World Cup successful English-language U.S. history.
The Mexico-South Africa viewership was up 97% from nan mean non-USMNT group shape telecast mean connected Fox successful 2022, mounting nan shape for a buzzy tournament. The assemblage peaked pinch conscionable complete 8M viewers from 4:15 p.m. to 4:30 p.m. ET.
On Tubi, successful particular, nan lucifer had a very beardown showing, marking nan most-streamed English-language opening lucifer telecast successful FIFA World Cup history.
Thursday’s lucifer was preceded by nan first of 3 opening ceremonies, which are group to proceed Friday pinch showings successful Los Angeles and Toronto. Mexico City’s matter featured performances from Shakira, Burna Boy, J Balvin, Andrea Bocelli, EJAE, and more.
