1 month ago
Hallmark Media is adding to its executive ranks.
The institution has hired Marybeth Sprows as SVP, original bid and promoted Tatiana Erasme to VP, casting and talent.
The move reunites Sprows with nan company, having antecedently worked astatine nan then-titled Crown Media earlier moving to Sony Pictures Television, wherever she ran its Affirm Television section that produced religion and family programming. Before leaving successful 2019, she was VP, Original Programming.
She has produced features specified arsenic a modern adaption of Little Women, documentary The Dating Project, and made-for-television movies Every Other Holiday, The Town that Came A-Courtin’, and Christmas for a Dollar. She antecedently worked astatine Paulist Productions, Imagine Television and Bad Robot.
Erasme was antecedently head of casting. She joined nan institution successful 2017 and oversees casting operations for Hallmark’s family of actors.
The brace are some based successful LA and study to Head of Programming Michelle Vicary.
It comes aft Hallmark Media named Darren Abbott arsenic President past period pursuing nan departure of John Matts.
“Compelling series and beloved talent are highly regarded components of our business that bring perpetual joy to our viewers,” said Vicary. “I’m pleased to welcome Marybeth, a seasoned shaper and storyteller, back to nan company where she will amplify Hallmark’s successful trajectory of original series. I’m also proud to celebrate Tatiana’s contributions and her ongoing dedication to her craft, which allow us to radiance a spotlight on a sensational repertoire of talent, both longstanding and new, who person helped make Hallmark a place where fandom is ever-growing.”
