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EXCLUSIVE: Madonna‘s successful rollout of her caller album, Confessions II, has generated a caller TikTok record.
The tech institution tells Deadline its unrecorded arena connected July 2, nan time earlier nan album’s release, drew much than 2.1 cardinal viewers worldwide connected TikTok Live, nan astir ever for a stand-alone creator arena connected nan platform.
The broadcast was held successful co-ordination pinch iHeartMedia, pinch nan companies describing it arsenic “equal parts listening party, instrumentality Q&A, nine night, and confession booth.” More than 200 stations aired nan audio of nan event.
Confessions II has drawn affirmative reviews from critics and topped nan Billboard 200 successful its first week, moving 134,000 units. Deadline sister publication Billboard besides has reported that Grammy voters person warmed to Madonna and nan medium is apt to person a number of nominations up of adjacent February’s grant ceremony.
At 67, Madonna is supra TikTok users’ median age, but she is an established tie connected nan level pinch much than 5.1 cardinal followers.
Bob nan Drag Queen (whose existent sanction is Christopher Caldwell) hosted nan unrecorded event, which besides featured medium shaper Stuart Price and Madonna’s daughter, nan philharmonic creator Lola Leon. The Confessions II way “The Test” features Leon.
Pre-release hype for nan medium kicked into cogwheel successful early June, erstwhile Madonna performed a astonishment performance successful New York’s Times Square and besides made an quality astatine nan Tribeca Festival. During a show speech moderated by CNN big Anderson Cooper, nan popular prima talked astir a 10-minute “visualizer” / short movie aft it screened. She besides described nan sources of inspiration for nan album, including her heavy relationship to nightlife and dancing. Madonna near her autochthonal Michigan for New York City arsenic a teenager, settling successful Lower Manhattan. Many of nan album’s tracks, including “I Feel So Free” and “Danceteria,” evoke those downtown days and salary tribute to nine culture.
TikTok said nan unrecorded broadcast elicited much than 5.75 cardinal likes and 139,000 comments. Along pinch commenting, fans voted successful polls and sent “confessions” via iHeart.
