Legendary sports agent suggests fresh approach teams should take as NFL ticket prices continue to skyrocket

Many shot watchers will show you nan location viewing acquisition is perfect for them, but location are still those that emotion to watch NFL games from nan seats astatine nan stadium – genuinely taking it nan acquisition pinch their ain eyes. 

However, arsenic request for nan athletics continues to grow, truthful person summons prices conscionable to participate a stadium connected gameday. As a result, immoderate fans are simply getting priced retired from watching their favourite teams. 

But legendary sports supplier Leigh Steinberg, who has represented complete 300 master athletes, particularly successful shot pinch a grounds 8 No. 1 wide picks and 64 first-rounders nether his belt, believes teams and owners should beryllium much "forward-thinking" pinch their tickets. 

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Leigh Steinberg attends nan 39th Annual Leigh Steinberg Super Bowl Party astatine Storek connected Feb. 7, 2026 successful San Francisco, California.  (Jesse Grant/Getty Images)

He has an idea. 

"I deliberation that it would beryllium prudent and forward-looking for them to reserve, like, 10,000 seats for each crippled for them to administer to moving families and younger people," Steinberg told Fox News Digital connected a caller telephone call. "So, astatine slightest astatine nan extremity of nan year, you person a squad planting nan seeds for nan future."

Steinberg believes to "truly bask football" you either person played nan game, aliases person seen it live. That, successful his eyes, "totally sustains that liking level."

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Yes, technological advancements person made it easier for fans of each demographics to drawback their favourite teams, arsenic good arsenic nan remainder of nan NFL schedule, from their surviving room. In fact, immoderate whitethorn moreover show you spending for nan highest NFL package is amended than going to games unrecorded astatine this rate. 

That’s because tickets are not nan only point to interest astir erstwhile going to a crippled live. 

The Action Network did an study of nan costs of a family of 4 to be an NFL crippled successful each stadium crossed nan country. The study included summons prices, which were superior and resale from Ticketmaster, nutrient and drinks, and parking for said family. They moreover looked astatine nan kid admittance argumentation to spot what ages whitethorn beryllium free to find retired which stadiums were, somewhat, family friendly. 

Fans of nan Green Bay Packers and Denver Broncos support their teams during nan 2nd 4th astatine Empower Field astatine Mile High connected Dec. 14, 2025 successful Denver, Colorado. (Justin Edmonds/Getty Images)

At nan highest was Lincoln Financial Field, nan location of nan Philadelphia Eagles, who were nan reigning Super Bowl champions erstwhile nan play began successful 2025. At $2,133.44, pinch $2,058.44 of that nan value of 4 tickets, nan family could bask nan Eagles. Ford Field (Detroit Lions), Allegiant Stadium (Las Vegas Raiders), Soldier Field (Chicago Bears) and Highmark Stadium (Buffalo Bills) information retired nan apical 5 astir costly stadiums for families. 

The New York Jets and MetLife Stadium were nan lowest astatine $555.94, though nan league-wide mean was $1,339 for 4 tickets. 

At nan aforesaid time, though, Steinberg understands proviso and demand, and nan second is done nan tile for nan NFL. In turn, those pinch intends to salary nan costly summons prices do so, while others are priced out. 

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"Right now, you person truthful overmuch excess request that they tin value those tickets [high]," Steinberg added. "I utilized to say, ‘Look, we request to deliberation astir nan future. I’m telling you that players could return a small little money if it meant sustaining nan athletics long-term. That intends summons prices.’ An proprietor erstwhile put his limb astir maine and said, ‘Son, that’ll ne'er happen.’"

Could it hap 1 day? Steinberg judge hopes so, but arsenic agelong arsenic nan insatiable appetite for shot diminishes, it’ll apt beryllium harder for immoderate to get tickets astatine nan existent value tag, fto unsocial secondary marketplace upcharges. 

‘Again, my proposal would beryllium teams scheme and build for nan early by having a conception each week – they wouldn’t beryllium nan champion tickets, but who cares if you’re a young kid? I utilized to spell to Rams games successful nan Coliseum backmost successful nan ‘50s and you would’ve needed a telescope. But you still create an liking successful football. That’s what I would do if I owned a team," Steinberg said. 

STEINBERG’S COMEBACK

While talking each things football, Steinberg besides discussed life and really his conflict done adversity led to him penning "The Comeback: A Playbook for Turning Life’s Setbacks into Victories."

Leigh Steinberg speaks onstage during nan 39th Annual Leigh Steinberg Super Bowl Party astatine Storek connected Feb. 7, 2026 successful San Francisco, California.  (Jesse Grant/Getty Images)

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Steinberg had built an empire by representing nan champion athletes successful nan world, but he besides dealt pinch alcoholism and financial struggles, yet bringing him to stone bottom. But he rebuilt himself done those difficult times, and pinch this book, he’s hoping to thief others do nan same. 

Also, sharing stories of athletes dealing pinch akin adversities, Steinberg believes each readers should travel distant pinch this instruction learned. 

"Internal introspection," he said. "A realistic knowing of your ain values and priorities, whether it’s short-term economical gain, semipermanent economical security, belief values, family. It’s to person clarity internally successful position of what really constitutes a fulfilling life. Then, coming up pinch a scheme to get backmost to that."

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