Kim Kardashian’s SKIMS sued by small New York designer over ‘copycat’ name

Kim Kardashian’s iconic SKIMS marque is being sued by a mini New York designer complete nan shapewear label’s usage of nan “Fits Everybody” name.

In documents obtained by Page Six connected Friday, nan “Kardashians” star’s manner empire is being targeted complete their caller Fits Everybody collection, pinch overmuch smaller apparel marque Fits Everybody To A T claiming it already has authorities to nan name.

In nan 43-page trademark infringement suit — which was revenge connected March 31 successful nan Southern District of New York connected behalf of Denise Cesare — Fits Everybody To A T claims SKIMS went up pinch launching its Fits Everybody postulation moreover “after receiving repeated, unequivocal notice” of their rights.

It besides alleges that Kardashian’s wildly popular lingerie brand identified “a trademark owned by a small, self-funded woman-owned business” and recognized that “the mini business proprietor would apt deficiency nan resources to conflict back.”

Cesare is seeking an bid barring SKIMS from continuing usage of nan name, arsenic good arsenic damages including ineligible costs and profits.

Lawyers for nan mini business accused SKIMS of making a “calculated decision” to usage nan sanction anyway, “relying connected its overwhelming financial resources, celebrity connections, and trading instrumentality to simply crush” Fits Everybody To A T “out of existence” successful nan docs.

“Defendant believes it could simply outspend, out-market, and outlast immoderate ineligible situation from a mini business owner,” nan documents read.

The reality TV icon launched her $5 cardinal dollar SKIMS marque successful 2019, while Cesare’s marque has been trading apparel and swimwear nether nan Fits Everybody To A T sanction for astir 10 years.

Among nan petitioner’s concerns is that SKIMS’ usage of “Fits Everybody” is apt to origin “confusion” and threatens to “overwhelm” nan smaller company’s “brand identity.”

The documents besides authorities that successful hunt motor results, nan smaller marque has go “effectively invisible” arsenic a consequence of nan akin names.

“The complaint, which is publically available, tells nan communicative of our customer – a small, self-funded business founded and tally by Denise Cesare, its sole proprietor and operator,” Cesare’s attorney, Jessica Mathews, told nan Daily Mail successful a statement.

The connection besides noted that Cesare “built her marque from nan crushed up, years earlier SKIMS entered nan market.”

“What followed, arsenic alleged, is simply a textbook lawsuit of reverse confusion: a acold larger, celebrity-backed company adopting a confusingly akin sanction and quickly saturating nan marketplace done scale, advertising, and nan taste scope of its co-founder, Kim Kardashian,” nan connection continued.

They added, “We asked them to extremity utilizing her people almost 2 years ago” and claimed that “they refused.” Cesare has 2 progressive national trademarks, successful 2016 and 2024.

“The USPTO past refused to registry their people doubly because of our client’s registered mark,” Mathews told nan outlet.

The SKIMS exertion was declined by nan USPTO successful December based connected what Trademark officials called a “likelihood of confusion.”

Kardashian’s institution revenge for a three-month hold successful March amid a six-month consequence deadline, pinch Cesare filing a national suit astatine nan conclusion of past month.

“Trademark rule doesn’t attraction really large you are aliases really galore followers you have,” Mathews’ connection to nan outlet concluded. “It cares astir who was first to usage nan mark. Our customer was first, and had nary prime but to record suit to protect her marque and mini business.”

The suit claims that alternatively of pulling backmost aft they’d received announcement of nan alleged infringement, SKIMS continued touting their “best-selling” Fits Everybody postulation and expanding it — to make a mind-boggling $700 cardinal to $900 cardinal successful revenue.

Reps for Kardashian and Cesare did not instantly respond to Page Six’s requests for remark connected Friday.