2 months ago
Samsung TV Plus announced a docuseries pinch Keanu Reeves, unrecorded motorcycle racing broadcasts and a groundbreaking Amazon advertisement business during its NewFronts position Tuesday successful New York.
Hooligans: The ARCH Racing Project features Reeves and Gard Hollinger, who co-founded ARCH Motorcycle pinch nan John Wick star. The six-part docuseries, executive produced by and starring Reeves and Hollinger, tracks ARCH’s introduction into master racing. The show will premiere this summertime connected Samsung TV Plus, becoming nan platform’s first exclusive docuseries.
Samsung TV Plus is nan No. 1 FAST transmission connected Samsung smart TVs, reaching much than 100 cardinal progressive users each period astir nan world.
Also owed up connected Samsung TV Plus are what nan institution calls a “top secret, two-hour world unrecorded event” starring celebrated subject creator Mark Rober, an inventor and erstwhile NASA engineer. Also, dovetailing pinch nan Reeves docuseries, Samsung TV Plus will watercourse each title successful nan MotoAmerica motorcycle roadworthy racing bid successful North America during nan 2026-27 serason.
At nan NewFront, Samsung emphasized its expertise to leverage unrecorded events and interactivity. It noted that a awesome inaugural astatine past year’s NewFront, a unrecorded Jonas Brothers concert, drove 26 times higher engagement from an interactive instrumentality canvass compared pinch regular QR codification interactions. Samsung is aiming to present much of those experiences via partnerships pinch A+E Global Media, AMC Networks, LiveNOW from Fox, MotoAmerica, Mark Rober TV, TelevisaUnivision, and Vevo.
“Live, interactive experiences and creator-led contented person go nan caller motor of TV, bringing authenticity, community, and taste relationship straight into nan surviving room,” noted Salek Brodsky, SVP and Global Head of Samsung TV Plus. “As Samsung TV Plus looks to nan future, our volition is to create meaningful moments that break through. By delivering can’t-miss TV that drives assignment viewing, we’ll supply a powerful pathway for brands to link pinch profoundly engaged audiences.”
Samsung besides announced a business pinch Amazon Ads to bring Amazon’s remote-enabled interactive video advertisement exertion straight to Samsung TV Plus. The woody makes Samsung nan first outer connected-TV instrumentality partner to connection this capability. Amazon has been ramping up deals pinch its DSP, pacting pinch Roku, Disney and Netflix complete nan past year.
Launching successful July, nan integration enables viewers to return contiguous action from their Samsung TV screen. For brands trading connected Amazon, “Add to Cart” functionality allows shoppers to acquisition straight wrong their Amazon storefront pinch a seamless click of nan remote. For advertisers who do not waste connected Amazon, result driven headlines for illustration “Send to Phone” and “Sign Up Today” widen engagement beyond nan TV screen.
