Just complete a period ago, Dubai was nan obvious destination for able Britons successful hunt of a caller home. Few cities let you to gain immense sums tax-free and walk them crossed immoderate number of luxury hotels, restaurants and shops.
But arsenic nan United Arab Emirates comes under Iranian fire, Dubai’s estimation – successful portion created by emigrant influencers – arsenic a haven for nan world elite is eroding. Super-rich UK nationals are now looking for a way backmost to Europe; and Milan, nan financial centre of Italy, is climbing to nan apical of nan list.
“Italy has nan champion benefits: a level taxation and bully value of life,” says Armand Arton, a advisor who helps multimillionaire and billionaire families to relocate done finance citizenship schemes.
“People leaving nan UAE tin spot themselves surviving successful Rome aliases Milan rather easy arsenic international, metropolitan centres.”
It is not difficult to spot why Milan, which is already location to immoderate of nan richest bankers, lawyers and investors successful Europe, has go specified a celebrated choice. Under Italy’s flat-tax regime, overseas residents tin salary €300,000 (£259,620) a twelvemonth connected each overseas income – mini alteration for nan world’s wealthiest.
“We person ever been an world metropolis but it is changing,” says Diletta Giorgolo, who runs Sotheby’s residential existent property agency successful Italy’s economical and manner capital.
“We person had our typical taxation authorities since 2017, but erstwhile nan UK ended its non-dom status, we had a activity of caller buyers coming to Milan.”
Now, arsenic nan adjacent activity of able migrants turns its attraction to nan city, tin Milan go nan caller location of nan ultra-wealthy?
The ‘empty London’ taxation break

The warfare successful nan Gulf has already sparked an exodus of able UK nationals, though not each are consenting to return home.
For galore Europeans, Italy is nan astir strategical option. In opposition pinch nan UK’s tighter rules, caller Italian residents who person not paid taxes successful nan state for astatine slightest 9 retired of nan past 10 years do not person to salary taxation connected theirforeign income, successful speech for nan €300,000 yearly level tax. They are past taxed connected their Italian income and superior gains from investments wrong 5 years of opting for nan level tax.
Marc Acheson, astatine nan financial planner Utmost Wealth Solutions, says Italy’s entreaty has grown arsenic nan UK has go comparatively little appealing for nan super-rich. Such is nan chatter successful Milan that nan Italian norm is said to beryllium called “svuota Londra” aliases “evacuate London”.
“Even though Italy had its flat-tax authorities successful 2017, astatine €100,000 astatine nan time, it was not attracting a deluge of people,” he says. “The abolition of nan non-dom authorities is what really spurred interest, and it came besides conscionable arsenic Portugal was tightening its rules.”
“The authorities is elemental and group emotion it,” Acheson adds. “Italy is simply a beautiful country, Milan has a heavy financial services assemblage – galore of nan things that make London attractive, Milan has too.”
Roberto Bonomi, a partner astatine nan rule patient Withers, adds that Italy has besides shaken disconnected its estimation arsenic a politically unstable destination. Giorgia Meloni, its populist premier minister, who has been successful agency since 2022, arrived successful powerfulness pinch overtly far-right policies, though appears to person dialled down her ideology.
“At first location was immoderate scepticism,” Bonomi says. “But aft 9 years we person shown that it is simply a unchangeable system. Clients are nary longer frightened astir Italy – and caller events show that uncertainty exists everywhere.”
La dolce vita – astatine a price

About 5,000 group person joined Italy’s flat-tax strategy truthful far, according to estimates by Maisto e Associati, an Italian rule patient specialising successful tax. At first galore applicants were Italians who had been based successful London, says Marco Cerrato, a partner astatine nan firm.
“They typically worked successful banking, insurance, plus guidance aliases for hedge funds. They had been successful nan UK nan past decade and wanted to spell backmost to Italy for individual and taxation reasons,” he says.
“But then, aft nan pandemic, much group started coming, location was an exponential increase, and past again particularly aft nan Tories announced that they would abolish nan non-dom agreement.”
Another activity of liking is now emerging from nan Gulf, Arton says. “Italy is speedy astatine processing applications. So it is chiefly attracting group leaving nan region who want to relocate to Europe who want nan use of nan level taxation and nan value of life.”
The influx of a new, able organization is already driving up prices successful Milan. Property prices person risen by 38% complete nan past 5 years, according to investigation by nan property supplier Knight Frank.
Milan has precocious overtaken Venice arsenic nan astir costly metropolis successful Italy, pinch an mean value of €5,171 per sq metre successful November 2025, according to nan Italian spot portal Idealista. The increases are moreover sharper successful immoderate of nan astir sought-after areas, specified arsenic Sant’Ambrogio, Brera, San Marco aliases nan Cinque Vie, adjacent nan Duomo.

Giorgolo estimates that location are now betwixt 30% and 40% much world buyers successful nan marketplace than conscionable 2 years ago.
“Before, world buyers were looking for a 2nd location successful Milan, aliases possibly Lake Como, but now they are looking for residency successful Italy. They want to beryllium adjacent to bully world schools and awesome airports.”
Return of nan brains
Other taxation breaks see Il rientro dei cervelli (“Return of nan brains”), which allows caller aliases returning residents of Italy who meet definite criteria to salary taxation connected only 50% of their income for 5 years. Some bigger reductions are disposable for immoderate residents.
But nan million-dollar mobility is whether location is simply a ceiling connected Italy’s flat-tax regime, Bonomi says, which has risen from €100,000 successful 2017 to €200,000 successful 2024, and to €300,000 astatine nan commencement of this year. “The Italian authorities said they wanted to summation nan level taxation because they want to build nan state – we do not want unfair title against different countries.”
There are still questions astir really acold Italy tin push its advantage. Last twelvemonth nan erstwhile French premier curate François Bayrou accused Italy of “tax dumping”, claims that Meloni dismissed arsenic “utterly baseless”.

In nan meantime, life is changing accelerated successful Milan. Like Dubai, galleries, members’ clubs and hotels are proliferating: nan Italian authorities trim VAT connected income and imports of artworks from 22% to 5%, 1 of nan lowest rates successful Europe, prompting galleries specified arsenic Thaddaeus Ropac to grow successful nan city. In 2024, nan upscale Via Monte Napoleone overtook New York’s Upper Fifth Avenue arsenic nan world’s astir costly shopping streets. It ceded nan apical spot to London’s Bond Street past April, though its pedestrianisation successful May intends it is primed to regain nan apical spot this year.
Brands are pursuing nan caller activity of money, including caller outposts for nan backstage members’ clubs Casa Cipriani and Soho House.
The aforesaid shifts are unfolding successful Rome too, Giorgolo adds. A Rosewood and Four Seasons edifice are owed to unfastened successful 2026 and 2027 respectively.
“The expat organization has brought a batch of changes to Milan arsenic good arsenic Rome,” she says. “Milan has ever been an world metropolis during large fairs for illustration manner week, but now it’s astir nan expats really surviving present and reshaping nan metropolis year-round.”
But whether nan metropolis will beryllium capable to dethrone Dubai arsenic nan centre for nan world elite remains to beryllium seen.
“I’m affirmative Dubai will rebound from nan existent mobility of uncertainty astir security,” Arton says. “It whitethorn nary longer cheque nan container for everyone, but location will still beryllium definite groups that find Dubai very charismatic because location are simply not galore different places successful nan world that connection nan aforesaid operation of opportunity and value of life.”
1 month ago