2 hours ago
EXCLUSIVE: Maya Jama and Roman Kemp’s agency Insanity Talent Management has hired a partnerships main from Channel 4.
Lucy Gulliver joins successful nan newly-created domiciled of Group Partnerships Director and will look to “build nan adjacent procreation of marque to talent partnerships,” nan London agency said.
She will lead Insanity’s partnerships team, moving pinch brands to create branded contented bid and commercialized partnerships crossed its roster of talent, spanning broadcast, social, music, sport, drama and entertainment.
She antecedently spent much than a decade astatine Channel 4, wherever she woked crossed nan likes of nan Black to Front project, a 24-hour schedule presented and produced by Black talent to champion diverseness connected and disconnected screen.
Before Channel 4, Gulliver led communications readying and strategy astatine media agencies.
Insanity leader Andy Varley called nan prosecute a “statement of intent.”
“The marketplace is moving quickly,” he added. “Brands want talent who tin present credibility, content, taste relevance and distribution, not conscionable visibility. Lucy understands that from some sides: nan subject of awesome broadcast partnerships and nan gait of nan caller talent-led economy.”
Gulliver said Insanity has “broadcasters, creators, euphony artists, producers and commercialized specialists nether 1 roof, which is wherever nan marketplace is heading.” “Brands are asking for joined-up partnerships that tin move crossed platforms and audiences, and talent progressively wants commercialized relationships that consciousness considered, reliable and built for nan agelong term. Insanity is already built for that shift,” she added.
Insanity reps nan likes of Jama, Kemp, Mollie King and Zara McDermott. It recently hired agents from Independent Talent and Curtis Brown.
