4 months ago
Samsung is arguably nan 800-pound gorilla of CES, since galore of nan different user tech titans — Apple, Google, Microsoft, Meta, Amazon — either nary longer person a presence, aliases person ne'er shown up to statesman with. In nan past, that's fixed Samsung free scope to front a afloat spectrum of products that scope from phones and computers to refrigerators, AI assistants and rolling robots. But for CES 2026, nan institution is switching things up a bit: Instead of its longtime midday Monday property conference, nan Korean elephantine will return nan lead of nan show pinch a Sunday nighttime presentation.
Over nan past fewer weeks, Samsung has been dropping property releases near and right, truthful we cognize astatine slightest immoderate of what to expect successful Vegas this year. Of course, we're holding retired dream that we get to perceive an update connected nan Ballie robot — a prima of erstwhile CES presentations that ostensibly missed its antecedently promised 2025 merchandise date.
How to watch Samsung's "The First Look" position astatine CES 2026
The arena will watercourse unrecorded from nan Wynn Hotel successful Las Vegas connected Sunday, January 4 astatine 10PM ET. There are respective ways to tune in: you tin watch via Samsung Electronic' charismatic YouTube channel (which we've embedded below), Samsung Newsroom aliases via Samsung TV Plus.
What to expect from Samsung astatine CES 2026
Keynote speaker TM Roh, nan CEO of Samsung's Device eXperience (DX) Division, will talk nan company's plans for nan caller twelvemonth and beyond, which will (of course) see "new AI-driven customer experiences," nan institution said successful a property release. In addition, we'll perceive from nan President and Head of nan Visual Display Business, SW Yong and Executive Vice President and Head of Digital Appliances Business, Cheolgi Kim. Those 2 will "share their respective business directions for nan upcoming year."
But if you're looking for much specifics, Samsung has been pursuing its "Advent calendar" attack to early CES announcements, pinch new property releases dropping astir each time successful precocious December and early January. So far, we cognize that — for illustration competitors LG and Hisense — nan institution will beryllium offering specifications connected a statement of micro RGB TVs (replete pinch confirmed surface sizes of 55 to 115 inches). Also confirmed: a afloat statement of appliances infused pinch what Samsung calls Bespoke AI. Samsung will besides show its 2 newest speakers, Music Studio 5 and 7, astatine CES this year. Additionally, it'll debut its latest Freestyle+ portable projector.
Just earlier nan holidays, Samsung besides unveiled a slew of caller gaming monitors, but astir awesome is nan Odyssey gaming monitor. It boasts a 32-inch 6K surface and has glasses-free 3D. It's apt we could spot this astatine CES, on pinch different models for illustration nan 27-inch Odyssey G6 and nan Odyssey G8 models.
It's imaginable that Samsung will stock moreover much early CES announcements successful nan hours preceding its presentation. If that happens, we'll adhd them here!
Update, January 4 2026, 11:15AM ET: This communicative has been updated to see nan embedded YouTube spectator for nan Samsung event.
