How to watch the Hisense CES 2026 presentation live

Hisense is possibly champion known for its budget-friendly electronics and appliances, for illustration TVs and refrigerators. But astatine CES 2025, nan China-based institution showed its high-end chops pinch a monolithic 136-inch micro LED TV, which precocious became disposable for a whopping $100,000. So what's connected platform for this year's show? New leadership, for starters.

The institution has 2 caller hires, including Chief Marketing Officer Sarah Larsen and Chief Commercial Officer James Fishler. In a press release, Hisense said Fishler's acquisition successful location entertainment, appliances and HVAC is important arsenic nan institution "builds toward a milestone 2026 and its beingness astatine CES."

We'll springiness you a rundown of what to expect during Hisense's position and really you tin watch it.

How to watch

Hisense will person a livestream disposable connected Monday, January 5 astatine 1PM ET connected its website. We'll embed nan nexus present erstwhile it's available.

What to expect

With its caller hires successful place, Hisense is intelligibly aiming to further polish its brand. Between Fishler and Larsen, nan caller beforehand agency is bringing to carnivore their acquisition from specified high-powered competitors arsenic LG, Samsung and Beats. And successful a caller question and reply pinch Tom's Guide, Larsen emphasized a continued attraction connected nan company's accelerated turnaround clip from conception to marketplace arsenic a cardinal differentiator for Hisense.

As for existent announcements, while you tin expect Hisense to tout its spot successful appliances and HVAC systems (really), Larsen's aforementioned question and reply specifically calls retired nan emerging RGB TV abstraction arsenic a focus. We expect this year's show will beryllium each astir explaining nan shades of quality betwixt mini and micro LED show technologies, arsenic some Samsung and LG person already thrown down pre-announcement gauntlets connected nan latter. Will immoderate of them costs little than six figures? Let's dream Hisense has immoderate bully news to stock connected that front.