5 months ago
Samsung is arguably nan 800-pound gorilla of CES, pinch a afloat spectrum of products that scope from phones and computers to refrigerators to AI assistants and rolling robots. But for CES 2026, nan institution is shaking up nan schedule a bit: Instead of its longtime midday Monday property convention position, nan Korean elephantine will front-run nan full show pinch a Sunday nighttime presentation.
Samsung has already fixed a fewer hints arsenic to what's connected nan agenda, but what we're really hoping to spot is an update connected nan Ballie robot — a prima of erstwhile CES presentations that ostensibly missed its antecedently promised 2025 merchandise date.
How to watch Samsung's "The First Look" position astatine CES 2026
The arena will watercourse unrecorded from nan Wynn Hotel successful Las Vegas connected Sunday, January 4 astatine 10PM ET. There are respective ways to tune in: you tin watch via nan Samsung Newsroom, Samsung Electronics’ charismatic YouTube channel aliases via Samsung TV Plus. (We'll embed nan watercourse present erstwhile it appears connected nan channel.)
What to expect from Samsung astatine CES 2026
Keynote speaker TM Roh, nan CEO of Samsung's Device eXperience (DX) Division, will talk nan company's plans for nan caller twelvemonth and beyond, which will (of course) see "new AI-driven customer experiences," nan institution said successful a property release. In addition, we'll perceive from nan President and Head of nan Visual Display Business, SW Yong and Executive Vice President and Head of Digital Appliances Business, Cheolgi Kim. Those 2 will "share their respective business directions for nan upcoming year."
But if you're looking for much specifics, Samsung is pursuing its "Advent calendar" attack to early CES announcements, pinch new property releases dropping astir each day. So far, we cognize that — for illustration competitors LG and Hisense — nan institution will beryllium offering specifications connected a statement of micro RGB TVs (replete pinch confirmed surface sizes of 55 to 115 inches). Also confirmed: a afloat statement of appliances infused pinch what Samsung calls Bespoke AI.
It's apt Samsung will representation retired its CES plans successful greater item arsenic nan January 4 arena approaches, truthful we'll update this communicative accordingly erstwhile it does.
