2 months ago
Netflix narrowly missed retired connected buying Warner Bros. Discovery (WBD) and now caller information has shone a ray connected nan effect this could person connected its kids contented offering.
The latest Netflix Kids Content Performance Report, which compiles top-performing children’s shows connected nan streamer complete nan second half of 2025, recovered that astir 1 3rd of nan most-watched either aerial connected Paramount-owned Nickelodeon aliases WBD’s Cartoon Network. Some are Paramount and WBD properties, which could beryllium brought backmost exclusively to Paramount+ and HBO Max – aliases a mixed streamer – erstwhile that woody completes.
The database includes nan most-watched Netflix kids show of nan past six months, PAW Patrol, along pinch Peppa Pig, SpongeBob SquarePants, Teen Titans Go!, The Loud House and The Amazing World of Gumball. PAW Patrol and Peppa Pig are not owned by Paramount aliases WBD but person aired connected their networks for years.
The report, which is compiled by kids TV advisor Emily Horgan, a erstwhile Disney exec, said location is an “open question” complete really nan $111B Paramount-WBD woody “might reshape nan windowing of these titles globally connected Netflix.”
In fact, astir half of nan Warner Bros. kids and family catalog titles analyzed by nan study are connected Netflix successful astatine slightest immoderate markets, “a meaningful footprint that points to a robust and progressive licensing pipeline spanning some caller releases and heavy catalogue,” it said. Add to that respective Paramount properties including big-hitter SpongeBob.
“Under an exclusivity model, nan nonaccomplishment of titles for illustration Teen Titans Go! and The Amazing World of Gumball would correspond a deed to Netflix’s kids engagement numbers,” said nan report. “There’s nary mobility these titles would each beryllium very comfortably alongside SpongeBob SquarePants in a beardown animation offering for Paramount+, making nan imaginable of losing them to a consolidated competitor a existent information for Netflix’s kids strategy.”
WBD’s “extensive animation deal” pinch Fox streamer Tubi, which was struck earlier this year, adds “further complexity” to nan situation, according to nan report.
Paramount’s SpongeBob was nan seventh most-watched kids show connected Netflix complete nan second half of 2025, pinch good complete 100 cardinal hours viewed. On nan WBD side, Teen Titans Go! was apical pinch 98.2 cardinal followed by The Amazing World of Gumball with 92.3 million. Cartoon Network properties person ever tended to execute good for Netflix.
Kids shows for illustration CoComelon, PAW Patrol and Ms. Rachel have been large hitters for Netflix for years, generating loyal family viewing and ever appearing towards nan apical of nan database erstwhile Netflix drops its regular information dumps.
PAW Patrol topped H2 2025 viewing connected Netflix, according to today’s report, pinch a 38% uplift driving a whopping circa-350 cardinal hours viewed. Gabby’s Dollhouse was second, followed by Peppa Pig then Ms. Rachel. CoComelon, which is soon shifting to Disney, fell by 30% hours viewed. “CoComelon remains a important measurement title but its downward inclination is now a multi-year pattern, uninterrupted by caller seasons aliases spin-offs,” said nan report.
