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“HBO and Warner Bros. Discovery emotion Taormina,” declared WBD South Europe Boss Alessandro Araimo connected Wednesday arsenic he touched down successful nan picturesque Sicilian hilltop municipality for nan continental European premiere of Season 3 of House of nan Dragon.
It is simply a emotion matter that began pinch nan 2nd play of The White Lotus, erstwhile nan municipality acted arsenic nan backdrop to nan deed bid pinch its San Domenico Palace reimagined arsenic a five-star Four Seasons hotel.
“The play of The White Lotus season which was filmed successful Taormina was an bonzer success,” said Araimo.
“We were thrilled to beryllium capable to shape nan first extremity of nan world circuit present successful Taormina… I besides couldn’t thief but announcement nan relationship betwixt nan dragons and this awesome land, Mount Etna,” referring to Sicily’s landmark smoking progressive volcano.
Already a celebrated tourer destination anterior to The White Lotus, visitant numbers jumped by 30% successful nan first twelvemonth aft nan 2nd play launched successful October 2022.
Locals opportunity nan hype has died down since but location has been a frisson of excitement successful caller days pinch sightings of newly-wed popstar Dua Lipa and character Callum Turner successful nan municipality amid rumors they are staying astatine nan San Domenico Palace.
Araimo is successful Taormina pinch House of nan Dragon formed members Steve Toussaint, Tom Glynn-Carney, Harry Collett, Bethany Antonia, Phoebe Campbell and Tim Blake Nelson for a sold-out open-air screening of Season 3 successful Taormina’s 5,000-capacity Ancient Greek amphitheater wrong nan model of nan Taormina Film Festival.
The HOTD stars person hot-footed it from London wherever they attended nan world premiere of Season 3 connected Monday evening. Speaking astatine property convention successful Taormina, Toussaint said nan affirmative consequence truthful acold had been much than he had expected.
“You dream group will for illustration what you do but it’s been overwhelming,” he said.
Citing nan fans and nan behind-the-scenes squad arsenic drivers of nan show’s success, Collett expressed astonishment connected learning 5,000 spectators were expected successful nan amphitheater tonight.
Other guests this evening will see assemblage president Jane Campion and alongside assemblage members Holly Hunter, costume designer Miyako Bellizzi (Marty Supreme), casting head Francine Maisler (Sinners), head Akinola Davies Jr.(My Father’s Shadow), Amazon MGM Studios Head of Global Marketing, Film, Series Sue Kroll, and Italian prima Pietro Castellitto (The Predators, Enea).
Emile Hirsch will besides beryllium attendance to person a Taormina Film Festival Award, having earlier opened an accumulation of his creation successful nan town.
Check backmost successful later for an update connected nan gala screening.
Speaking up of spectacular open-air screening of play 3 of ‘House of nan Dragon’ astatine nan Taormina Film Festival, prima Steve Toussaint says consequence truthful acold has been much than he hoped for: "You dream group will for illustration what you do but it's been overwhelming" pic.twitter.com/Ez12508qaS
— Deadline (@DEADLINE) June 10, 2026Subscribe to Deadline
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