2 months ago
Hannah Montana returned for a awesome day typical that performed for Disney+ and Hulu.
The Hannah Montana 20th Anniversary Special scored 6.3M views connected nan 2 streamers. This number included streams for its first 3 days connected nan platforms.
It’s difficult to contextualize those numbers but Disney said that nan day besides drove astir 1,000% increase successful viewing of the Hannah Montana catalog complete nan past week.
The special, which was filmed successful beforehand of a unrecorded workplace audience, featured an in-depth question and reply pinch prima Miley Cyrus, and came 20 years to nan time that nan popular prima portrayed nan change ego blonde musician connected Disney Channel.
Hosted by Call Her Daddy’s Alex Cooper, nan typical was directed by Sam Wrench (Taylor Swift: The Eras Tour).
Hannah Montana, which was created by Michael Poryes, Rich Correll and Barry O’Brien, ran for 4 seasons betwixt 2006 and 2011.
It was produced by HopeTown Entertainment and Unwell Productions. Ashley Edens served arsenic showrunner, pinch Miley Cyrus, Tish Cyrus-Purcell, Alex Cooper and Matt Kaplan arsenic executive producers.
Disney said that nan Hannah Montana run besides scored nearly 440M full impressions and over 30M engagements across societal media pinch nan teaser receiving complete 120M views successful its first 24 hours. The songs from nan show person besides had a 2nd life pinch “This Is The Life”, nan first opus Cyrus performed connected nan show, seeing a 747% summation connected Spotify connected March 24.
